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  • Asking the Right Questions to Build Effective Testimonials – SCCMH [Podcast 151]

    Jim and Stew discuss ways to get effective testimonials by simply asking the right questions to your customers. Check out these walk throughs by Jim using Funnel Scripts (https://www.funnelscripts.com) and the Quote Wizard in the premium membership. Don’t forget to join the Facebook group Sales Copy Writing and Content Marketing Hacks with Jim Edwards.  This…

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  • Six Questions to Build a Sales Story – SCCMH [Podcast 150]

    Jim Edwards and Stew Smith discuss what it takes to become an expert story teller with your sales copy. Compelling stories can help you engage customers and get them to know you a little better as the expert who can help them with their problems through your products or services. Check out these six questions…

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  • Are You Considered the Expert in Your Field? – SCCMH [Podcast 149]

    Jim Edwards and Stew Smith discuss what it takes to become an expert in your market. Are you perceived as the expert by future customers / current customers? Why? Experience? Education? Coaching / Teaching Ability? See what makes YOU the expert in your field. Check out the Facebook Group – Sales Copy Writing and Content Marketing…

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  • CARVER Method for Business – SCCMH [Podcast 148]

    Jim and Stew discuss an old school Special Forces acronym for target analysis BUT we use it for assessing business opportunities and vulnerabilities as well. CARVER = Criticality, Accessibility, Recoverability, Vulnerability, Effect and Recognizability – How can you the CARVER acronym to assess your own business but also the business market and competitors? Let’s put…

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  • Communications is KEY! – SCCMH [Podcast 147]

    Jim and Stew discuss how communications continue to change quickly in life and in business. Communication is KEY. Have you noticed the evolution of email going from everyone excited about “You’ve got mail?” to spam filters and mass delete feature? Some in the younger generation consider email about as formal of writing as snail mail…

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