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The Power of Headlines (Foul Play Suspected) – SCCMH [Podcast 47]
Jim and Stew Smith discuss the importance of headlines with an amazing sub-conscious prop that Jim created to grab your attention by “not” grabbing your attention. Check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out…
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What is Good Enough (with anything you produce) – SCCMH [Podcast 46]
Jim and Stew discuss What is Good Enough with business products, webpages, services, content. But always keep evolving as good enough today should be different from good enough 5 years ago. Check out how Jim and Stew handle the things that make us all human – typos, errors, mistakes, technology evolution, and much more. Check…
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Customer Service Stories To Learn From – SCCMH [Podcast 45]
Jim and Stew discuss decades of customer service issues (good and bad) as well as the most current ones of the book launch of Copywriting Secrets https://copywritingsecrets.com. There is a fine line between doing too much customer service and just refunding people for their money. Learn where the line is. But also take customer service information…
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Lessons Learned from Recent Book Launch – SCCMH [Podcast 44]
Jim and Stew discuss the recent book launch of Copywriting Secrets https://copywritingsecrets.com. Anything that you do in business, there should be a moment where you assess your performance, your team’s performance, and the performance of outsourced services. What can you do better? What went better than expected? What curve-balls occurred the required you to act fact with a…
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Importance of FB Groups in Business – SCCMH [Podcast 43]
Jim Edwards and Stew Smith discuss the importance of groups and how they can not just help you with sales, but be a source of positive vibes in your life and work. Having a place to seek answers / advice and share knowledge is what every self-employed entrepreneur needs. Jim takes this Facebook Group concept…