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Getting Potential Customers in the Right Zone to Buy – SCCMH [Podcast 55]
Getting Potential Customers in the Right Zone to Buy – Compelling Story and Offer Jim Edwards and Stew Smith discuss the importance getting your readers / listeners of your sales copy in the right zone to buy. Different emotions need to get poked and you do that with your story and offer. See more about…
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Making Your Own Rules? Caution!
Where do your rules about life originate? Well, for most of us, we either choose consciously the rules we accept as reality or, in the majority of cases, we simply accept the rules we pick up along the way from family, friends, school, work and church. Every once in a while somebody comes along and…
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Clues, Feedback and Treasure Maps
When I was a kid, I loved “pirate” movies. I still love them as a matter of fact. I’m not too keen on the pirates, but I’m always inspired by those who defy them and triumph in the end. Movies like “Treasure Island” (1934), “The Swiss Family Robinson” (1960), “Cutthroat Island” (1995), “Pirates of the…
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Change vs Growth – SCCMH [Podcast 54]
Jim Edwards and Stew Smith discuss how change is inevitable but growth is not. We are all going to change and grow physically each year of life. Time will change us all – that is a fact. But do you become a better person each year? Well that is up to you. Your personal growth…
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The Greatest Choice You’ll Ever Make
If you want to feel bad pick up a newspaper. If you want to feel really bad turn on cable news and watch for about 15 minutes. If you want to feel like it’s time to end it all and step out on the highway in front of the nearest speeding beer truck, go online…