

Jim Edwards breaks down his most profitable use of writing a book. It is not book royalties, though those are nice. The biggest gains in revenue from writing a book come from a wide variety of uses of the book as leverage to sell higher-priced items in your business. Things like coaching programs, courses, and
Jim Edwards and Stew Smith discuss the differences between leads, subscribers, and relationships with potential customers and current customers. Creating a customer is one thing, but creating a return customer requires a relationship. Check out Jim’s words of wisdom as be breaks this down for all of us. Also check out the Facebook Group –
Last week we talked about funnels that nurture instead of nag. Funnels that feel like a helpful guide instead of a pushy salesperson doing a home invasion of your inbox. Now here is the part most people skip. They build the funnel… and then stare at it like a microwave waiting for popcorn. Nothing happens