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My Best Practices for Delivering a High-Value Paid Training Event
Here’s a list of my best practices for paid training webinars, especially training people buy for a specific reason or outcome (write a sales letter, learn how to vibe code, interpret your dreams, etc.). First… Understand The Difference Between A Training Webinar And A Selling Webinar Know the difference right off the bat: a “training”…
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The Simple Funnel That Sells Tickets to a Paid Webinar
A moment of honesty: nobody is sitting around hoping someone invites them to another webinar. They are busy. They are distracted by life. They’ve got Netflix to watch. They have inboxes that look like crime scenes and to-do lists long enough to qualify as historical documents. So, if you want someone to pay for your…
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Is Your Live Training Worth a Price? [Podcast 302]
Jim Edwards and Stew Smith discuss developing live training (or recorded) so good you cannot give it away for free! Jim shows the training group how to develop the type of training that sells – YOUR training. Learn how to take action on what you just learned and be the coach that offers these types…
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How to Design a Live Training People Will Actually Pay For
Most live trainings are built backward. The expert sits down, cracks their knuckles, opens a blank doc, and starts thinking: What do I know and how can I teach people everything I know? Big mistake. That is how you end up with a 90-minute information buffet where everybody leaves stuffed, confused, and wondering why they…
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How Do You Not Get Replaced by AI? [Podcast 301]
Jim Edwards and Stew Smith discuss how to give away items that drive more sales. You show people how to do it yourself or do it for them. Give them what to do, and sell them on showing them how to do it to achieve the result. How do we keep from being replaced by…