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  • Kill Refunds and Explode Backend Sales with Return Customers using the CALM method by Jim Edwards [Podcast 309]
  • The Next Sale Starts Before The First One Ends
  • How to Write an Indoctrination Sequence That Prevents Buyer’s Remorse
  • Buy, Borrow, and Build Traffic for Your Evergreen Business Funnel with Jim Edwards [Podcast 308]
  • The Fortune is In The Follow-Up (Mastering the Follow up sequence) [Podcast 307]

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  • Kill Refunds and Explode Backend Sales with Return Customers using the CALM method by Jim Edwards [Podcast 309]

    August 21, 2026

    Jim Edwards and Stew Smith discuss how to communicate with customers to avoid chargebacks, reduce wasted time in customer service, and ultimately increase the number of returning customers by staying CALM!    The CALM Sequence:   1. Confirm the decision Send this message immediately after purchase. Do more than say thank you. Name the decision…

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  • The Next Sale Starts Before The First One Ends

    August 19, 2026

    A customer just bought from you. YAY! What do you do next? Most businesses choose one of two bad options. Option #1: They disappear because they do not want to seem pushy. Option #2: They pounce with another offer before the customer has finished saying, “Thank you.” One wastes momentum. The other burns trust… or…

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  • How to Write an Indoctrination Sequence That Prevents Buyer’s Remorse

    August 12, 2026

    Your newest customer is not celebrating. At least, not for long. They clicked the button. Their payment went through. The confirmation page appeared. For a few seconds, buying felt exciting, decisive, maybe even a little heroic. Then the adrenaline faded… Now they are staring at a receipt and wondering: Did I really need this? Will…

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  • Buy, Borrow, and Build Traffic for Your Evergreen Business Funnel with Jim Edwards [Podcast 308]

    August 11, 2026

    Evergreen your emails, going live to evergreen, and setting up your evergreen funnel – now you need eyeballs to your content. But instead of blowing a bunch of money on Facebook ads, how about you listen to Jim Edwards’ system on driving traffic to your evergreen funnel? Buy traffic, Borrow traffic, Building traffic… Check out…

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  • The Fortune is In The Follow-Up (Mastering the Follow up sequence) [Podcast 307]

    August 7, 2026

    Check out how Jim Edwards helps business owners continue the follow-up process to not just set up sign-up pages, but continue the communication with show-ups and then make sales. Your communications should demonstrate the value you need for attending. See https://www.copyandcontent.ai for tons of training on figuring out the right sales copy and content marketing.…

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