

Jim Edwards and Stew Smith discuss how to create useful free content to help you build leads, relationships, and sales, personally created for your ideal customer – AKA the Avatar. What is the difference between a lead magnet and a trip wire? Learn about both and when to use them best. Check out the Facebook
Jim Edwards and Stew Smith discuss working at your best. Simplify your day. Is there a time in the daily schedule when you have your best work? These are some ways to refocus your energy to have the best production in your day. Check out the Facebook Group – Sales Copy and Content Marketing Hacks
You already know you need a lead magnet. You have probably already made one. (or two… or three!) You might even have a handful of them sitting in a dusty Google Drive folder like digital tumbleweeds rolling past… blowing your hopes and dreams before them like little cotton balls of despair. And yet your opt
There was a time when having a big list meant you were important. More subscribers meant more reach. More reach meant more power. More power meant more business. More business meant more money. That time is over. Not because email stopped working. But because attention changed. Today’s inboxes are crowded. Algorithms decide what gets seen.