

You launched it. You sold it. People bought it. Great. Why are you acting like you can never launch it again? This is one of the strangest habits I see in business. Someone spends months creating a product, building the sales page, writing emails, recording videos, setting up the funnel, fixing the funnel, finding all…
Jim Edwards and Stew Smith discuss the after action lessons learned from a recent book launch and get on the topic of offering coaching programs to differentiate yourself from AI. The quote below was created by Jim: “Chat GPT Can’t Give You an Answer to Questions You Do Not Even Know to Ask” Offer a…
You have something worth selling (and buying). So why does launching it suddenly require two weeks, six planning meetings, and a spreadsheet that needs its own onboarding video? Somewhere between “I can help people with this” and “Let’s open the cart,” a simple offer became a HUGE production. You don’t need a bigger launch. You…
Simplify your product launch and sell more with less work Why do marketers make every product launch harder than it has to be? Because they’re adding variables like it’s a shopping list for the apocalypse. Crazy videos. Long indoctrination sequences. Interviews. Testimonials. Launch pages upon launch pages. You build a plan an army would struggle…