Latest Posts
- The Fortune is In The Follow-Up (Mastering the Follow up sequence) [Podcast 307]
- The Fortune Is in the Follow-Up, Not the Event
- Your Evergreen Funnel Is Not A Crockpot
- Ever Green Content Marketing – Build a Training and Keep Selling It [Podcast 306]
- Ways to Inject Urgency Into an Evergreen Offer Without Lying [Podcast 305]
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The Fortune is In The Follow-Up (Mastering the Follow up sequence) [Podcast 307]
Check out how Jim Edwards helps business owners continue the follow-up process to not just set up sign-up pages, but continue the communication with show-ups and then make sales. Your communications should demonstrate the value you need for attending. See https://www.copyandcontent.ai for tons of training on figuring out the right sales copy and content marketing.…
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The Fortune Is in the Follow-Up, Not the Event
I see a lot of people treat event / webinar registration like the finish line. Someone signs up for the webinar. Downloads the report. Grabs the free training. Clicks the button. And the business owner celebrates like they just won the Kentucky Derby. But that excitement falls apart rather quickly. Registration is not the end……
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Your Evergreen Funnel Is Not A Crockpot
The “Set It and Forget It” Myth: Keeping Traffic Flowing to Your Automated Webinar Somewhere along the way, business owners got sold a very expensive fairy tale. It goes like this: Build the funnel. Record the webinar. Hook up the emails. Turn on the magic Internet faucet. Retire to a beach where leads arrive daily…
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Ever Green Content Marketing – Build a Training and Keep Selling It [Podcast 306]
What to do Before, During, and After your live/recorded training program and keep it evergreen for long term sale! Jim Edwards and Stew Smith discuss how to get more bang for the buck with this online coaching show. Learn how to take action on what you just learned and be the coach that offers these…
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Ways to Inject Urgency Into an Evergreen Offer Without Lying [Podcast 305]
Just because your offer is always available doesn’t mean you can’t make it urgent for them to buy now. Marketers have a weird relationship with urgency. They know it works. They know people procrastinate. They know a good deadline can turn “I’ll think about it” into “Where do I put my credit card?” But then…