

There is a moment at the end of every webinar where most presenters totally BLOW IT! The presentation ends. The questions stop. The chat fades. And the host assumes the opportunity is over. In reality, the most important phase has just begun. What separates those who generate a brief spike of interest from those who…
Jim Edwards and Stew Smith discuss how to best use pitches during teaching sessions. Webinars and LIVE QA videos require a solid marketing strategy that needs to learn when to pitch/stop teaching. Don’t teach too much – save some for the pitch and call to action. Show them the hard way – sell them the…
Most webinar offers don’t fail because they’re bad. They fail because they’re a steaming, stinky stack of the same old thing. Same promises. Same pile of bonuses. Same awkward shift from teaching to selling that makes people mentally check out, physically log off, and go refill their coffee. And here’s the uncomfortable part. Your audience…
There is a moment in every webinar when the air changes. You can feel it before you see it. The chat slows. The faces on screen lean back just a little. The invisible clock in everyone’s head starts ticking louder (usually around the 45–50-minute mark). People didn’t come here to be sold. They came to…