Latest Posts
- 3 Ways to Inject Urgency Into an Evergreen Offer Without Lying
- Ever Green Training and Sales Events – Make Them Timeless [Podcast 304]
- Evergreen Emails Should Feel Timely, Not Trapped in 2019
- Ever Green Content Marketing – Build a Training and Keep Selling It [Podcast 303]
- The Secret to Evergreen Your Marketing Copy Without Making It Sound Stale
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3 Ways to Inject Urgency Into an Evergreen Offer Without Lying
Just because your offer is always available doesn’t mean you can’t make it urgent for them to buy now. Marketers have a weird relationship with urgency. They know it works. They know people procrastinate. They know a good deadline can turn “I’ll think about it” into “Where do I put my credit card?” But then…
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Ever Green Training and Sales Events – Make Them Timeless [Podcast 304]
Jim Edwards and Stew Smith discuss how to screw up the process of making your content evergreen. This process was much easier than trying to figure out the ways to make content evergreen. Check out what NOT to do with this training show on content, training, and sales events: Check out the Facebook Group –…
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Evergreen Emails Should Feel Timely, Not Trapped in 2019
The right evergreen email system does not just send messages automatically. It creates trust, increases urgency, and makes every reader feel like the timing is REAL! A large majority of people think evergreen email automation means writing a sequence once, plugging it into a funnel, and letting it run forever. That is how you end…
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Ever Green Content Marketing – Build a Training and Keep Selling It [Podcast 303]
What to do Before, During, and After your live/recorded training program and keep it evergreen for long term sale! Jim Edwards and Stew Smith discuss how to get more bang for the buck with this online coaching show. Learn how to take action on what you just learned and be the coach that offers these…
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The Secret to Evergreen Your Marketing Copy Without Making It Sound Stale
Most evergreen copy has one giant problem. It feels “evergreen.” You can smell it from three scrolls away. The deadline feels fake. The urgency feels microwaved. The reference to the latest trend is about as fresh as a subway sandwich from 2019. And once your reader senses the copy is old, the magic is gone.…