Latest Posts
- Your Prospect Does Not Owe You 20 Pages
- DEBATE: Short form or Long form Sales Letter (The Argument Asks the Wrong Question…) [Podcast 312]
- Texting (SMS) or Email Follow Up Work Flow to the Customer [Podcast 311]
- The Next Sell Starts Before the First One Ends [Podcast 310]
- Are Long-Form Sales Letters Dead?
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Your Prospect Does Not Owe You 20 Pages
Why a Video Sales Letter Belongs in Your Funnel Picture this. A prospect finds your offer during lunch. The headline gets their attention. The promise sounds useful. They are interested. Then they notice the scroll bar. It is the size of a grain of rice. Your sales page is apparently longer than the terms…
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DEBATE: Short form or Long form Sales Letter (The Argument Asks the Wrong Question…) [Podcast 312]
The short-copy-versus-long-copy argument asks the wrong question. People argue about attention spans and word counts. But both short and long sales letters make money. The better question is: “How much uncertainty must I remove before the right buyer feels safe saying yes?” Some say, “Nobody reads anymore,” when what they really mean is, “Nobody reads…
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Are Long-Form Sales Letters Dead?
The brutally simple rule for choosing short copy vs. long copy Every few months, the internet holds another funeral for long-form sales letters. The pallbearers have 14-second attention spans. And somebody from TikTok is livestreaming the whole thing vertically. The eulogy always sounds convincing: Nobody reads anymore. Keep it short. Add a button. Move on.…