Latest Posts
- Are Long-Form Sales Letters Dead?
- Beyond Email: Adding Texts To Drive Content Engagement
- Kill Refunds and Explode Backend Sales with Return Customers using the CALM method by Jim Edwards [Podcast 309]
- The Next Sale Starts Before The First One Ends
- How to Write an Indoctrination Sequence That Prevents Buyer’s Remorse
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Are Long-Form Sales Letters Dead?
The brutally simple rule for choosing short copy vs. long copy Every few months, the internet holds another funeral for long-form sales letters. The pallbearers have 14-second attention spans. And somebody from TikTok is livestreaming the whole thing vertically. The eulogy always sounds convincing: Nobody reads anymore. Keep it short. Add a button. Move on.…
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Kill Refunds and Explode Backend Sales with Return Customers using the CALM method by Jim Edwards [Podcast 309]
Jim Edwards and Stew Smith discuss how to communicate with customers to avoid chargebacks, reduce wasted time in customer service, and ultimately increase the number of returning customers by staying CALM! The CALM Sequence: 1. Confirm the decision Send this message immediately after purchase. Do more than say thank you. Name the decision…
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How to Write an Indoctrination Sequence That Prevents Buyer’s Remorse
Your newest customer is not celebrating. At least, not for long. They clicked the button. Their payment went through. The confirmation page appeared. For a few seconds, buying felt exciting, decisive, maybe even a little heroic. Then the adrenaline faded… Now they are staring at a receipt and wondering: Did I really need this? Will…