Latest Posts
- The Tiny Checkbox That INSTANTLY Makes Your Funnel More Profitable
- Your Prospect Does Not Owe You 20 Pages
- DEBATE: Short form or Long form Sales Letter (The Argument Asks the Wrong Question…) [Podcast 312]
- Texting (SMS) or Email Follow Up Work Flow to the Customer [Podcast 311]
- The Next Sell Starts Before the First One Ends [Podcast 310]
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The Tiny Checkbox That INSTANTLY Makes Your Funnel More Profitable
The most profitable square inch in your sales funnel may be the little checkbox sitting right above the Buy button. And most people waste it. They treat the order bump like a checkout yard sale. “You bought my course. Want a mug? A random ebook? My cousin’s meal plan? How about a slightly haunted printer?”…
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Your Prospect Does Not Owe You 20 Pages
Why a Video Sales Letter Belongs in Your Funnel Picture this. A prospect finds your offer during lunch. The headline gets their attention. The promise sounds useful. They are interested. Then they notice the scroll bar. It is the size of a grain of rice. Your sales page is apparently longer than the terms…
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DEBATE: Short form or Long form Sales Letter (The Argument Asks the Wrong Question…) [Podcast 312]
The short-copy-versus-long-copy argument asks the wrong question. People argue about attention spans and word counts. But both short and long sales letters make money. The better question is: “How much uncertainty must I remove before the right buyer feels safe saying yes?” Some say, “Nobody reads anymore,” when what they really mean is, “Nobody reads…