Latest Posts
- The Simple Plan Behind A Successful Special Event Promotion
- Choose a Holiday Offer You Can Actually Deliver [Podcast 320]
- How To Choose A Holiday Promotion That Actually Works
- Wash, Rinse, Repeat: How to Sell Your Flagship Offer 3-4 Times a Year Without List Burnout
- “Chat GPT Can’t Give You an Answer to Questions You Do Not Even Know to Ask” – Jim Edwards [Podcast 319]
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The Simple Plan Behind A Successful Special Event Promotion
You’ve picked your special event and an offer you’re excited about. You open the calendar and think, “Okay… how do we actually make this happen?” As the afternoon goes on, your task list develops a life of its own. A webinar turns into a challenge, three videos, a giveaway, and possibly a marching band. Meanwhile,…
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Choose a Holiday Offer You Can Actually Deliver [Podcast 320]
What if your holiday sale teaches people to stop paying full price? And what if the bonus that helps close the sale becomes the part you wish you’d never offered? In Podcast 320, Jim Edwards and Stew Smith discuss gift cards, bundles, and holiday offers that make sense for customers AND the business owner’s calendar.…
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How To Choose A Holiday Promotion That Actually Works
Somewhere right now, a coach is looking at the holiday calendar and thinking, “I should probably run a promotion.” Halloween? Black Friday? Cyber Monday? Christmas? New Year? Ten minutes later, that reasonable thought has become a twelve-day sale, a new webinar, three bonuses, and a migraine headache. Sound familiar? The holidays have a way of…
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Wash, Rinse, Repeat: How to Sell Your Flagship Offer 3-4 Times a Year Without List Burnout
You launched it. You sold it. People bought it. Great. Why are you acting like you can never launch it again? This is one of the strangest habits I see in business. Someone spends months creating a product, building the sales page, writing emails, recording videos, setting up the funnel, fixing the funnel, finding all…
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“Chat GPT Can’t Give You an Answer to Questions You Do Not Even Know to Ask” – Jim Edwards [Podcast 319]
Jim Edwards and Stew Smith discuss the after action lessons learned from a recent book launch and get on the topic of offering coaching programs to differentiate yourself from AI. The quote below was created by Jim: “Chat GPT Can’t Give You an Answer to Questions You Do Not Even Know to Ask” Offer a…