

Jim Edwards and Stew Smith discuss the differences between leads, subscribers, and relationships with potential customers and current customers. Creating a customer is one thing, but creating a return customer requires a relationship. Check out Jim’s words of wisdom as be breaks this down for all of us. Also check out the Facebook Group –
Last week we talked about funnels that nurture instead of nag. Funnels that feel like a helpful guide instead of a pushy salesperson doing a home invasion of your inbox. Now here is the part most people skip. They build the funnel… and then stare at it like a microwave waiting for popcorn. Nothing happens
Jim Edwards explains consistent content marketing over the last 20 years and how things have changed from data being valued to results being valued. There is data, information, knowledge, experience, and wisdom. Where dones your content rank in that spectrum? Check out the Facebook Group – Sales Copy and Content Marketing Hacks at / copywritingandcontenthacks and for more
Let’s start with a simple truth… Most funnels are boring. Not just a little boring. Painfully boring. The kind of boring that makes people hit delete faster than a kid swiping away broccoli. Entrepreneurs build a landing page, hook up an email sequence, and then wonder why nobody buys. They blame the copy. They blame
Jim Edwards and Stew Smith discuss how to create useful free content to help you build leads, relationships, and sales, personally created for your ideal customer – AKA the Avatar. What is the difference between a lead magnet and a trip wire? Learn about both and when to use them best. Check out the Facebook