Latest Posts
- Your Funnel Doesn’t Need More Promises. It Needs Receipts (aka testimonials) [Podcast 316]
- The Launch Checklist: What You Actually Need Done Before Pressing Go
- Why Most Entrepreneurs Make Product Launches Way Too Complicated
- A Great One-Time Offer Does Not Sell More. It Removes the Next Problem. [Podcast 315]
- Your Funnel Doesn’t Need More Promises. It Needs Receipts.
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Your Funnel Doesn’t Need More Promises. It Needs Receipts (aka testimonials) [Podcast 316]
Your customers are not refusing to give you testimonials. Most of them have never been asked at the right time, in the right way, after getting a result worth talking about. A lot of businesses treat testimonials like tips at a restaurant. They hope one magically appears after the transaction, then feel awkward asking for…
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The Launch Checklist: What You Actually Need Done Before Pressing Go
Most product launches do not fail because the offer is bad. They fail because somebody pressed GO while half the launch was still living in their head. The emails were “almost done.”The testimonial graphics were “coming.”The webinar slides needed “one more pass.”Nobody was quite sure what was happening Thursday. And the final day plan? “We’ll…
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Why Most Entrepreneurs Make Product Launches Way Too Complicated
Simplify your product launch and sell more with less work Why do marketers make every product launch harder than it has to be? Because they’re adding variables like it’s a shopping list for the apocalypse. Crazy videos. Long indoctrination sequences. Interviews. Testimonials. Launch pages upon launch pages. You build a plan an army would struggle…
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A Great One-Time Offer Does Not Sell More. It Removes the Next Problem. [Podcast 315]
Copy and Content coach Jim Edwards shows why a great OTO does not repair a broken first offer. It accelerates the purchase process. Most OTOs don’t create the Next-Pressure / Problem & Solution Principle Every meaningful purchase creates a new kind of pressure… or a new problem to solve. For instance, buy a fitness plan,…