Latest Posts
- The Secret to Evergreen Your Marketing Copy Without Making It Sound Stale
- The Evergreen Replay Strategy: Turning One Live Event Into Passive Income
- My Best Practices for Delivering a High-Value Paid Training Event
- The Simple Funnel That Sells Tickets to a Paid Webinar
- Is Your Live Training Worth a Price? [Podcast 302]
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The Secret to Evergreen Your Marketing Copy Without Making It Sound Stale
Most evergreen copy has one giant problem. It feels “evergreen.” You can smell it from three scrolls away. The deadline feels fake. The urgency feels microwaved. The reference to the latest trend is about as fresh as a subway sandwich from 2019. And once your reader senses the copy is old, the magic is gone.…
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The Evergreen Replay Strategy: Turning One Live Event Into Passive Income
It is three days before the Fourth of July. Fireworks are stacked in garages here in the US. Hot dogs and burgers are crowding the fridge in anticipation of the grill. Someone in your audience is sitting by a pool pretending to relax while secretly wondering why their life / business / circumstances still feels…
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My Best Practices for Delivering a High-Value Paid Training Event
Here’s a list of my best practices for paid training webinars, especially training people buy for a specific reason or outcome (write a sales letter, learn how to vibe code, interpret your dreams, etc.). First… Understand The Difference Between A Training Webinar And A Selling Webinar Know the difference right off the bat: a “training”…
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The Simple Funnel That Sells Tickets to a Paid Webinar
A moment of honesty: nobody is sitting around hoping someone invites them to another webinar. They are busy. They are distracted by life. They’ve got Netflix to watch. They have inboxes that look like crime scenes and to-do lists long enough to qualify as historical documents. So, if you want someone to pay for your…
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Is Your Live Training Worth a Price? [Podcast 302]
Jim Edwards and Stew Smith discuss developing live training (or recorded) so good you cannot give it away for free! Jim shows the training group how to develop the type of training that sells – YOUR training. Learn how to take action on what you just learned and be the coach that offers these types…