Latest Posts
- The Tiny Checkbox That INSTANTLY Makes Your Funnel More Profitable – The Order Bump! [Podcast 314]
- The Video Sales Letter Compresses the Buying Decision with Customers [Podcast 313]
- A Great One-Time Offer Does Not Sell More. It Removes the Next Problem.
- The Tiny Checkbox That INSTANTLY Makes Your Funnel More Profitable
- Your Prospect Does Not Owe You 20 Pages
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The Tiny Checkbox That INSTANTLY Makes Your Funnel More Profitable – The Order Bump! [Podcast 314]
Jim Edwards discusses how to create an order bump with AI. Most marketers ask the wrong question at checkout: What else can I sell them? Ask this instead: What will help them get the result they just paid for faster, better, or easier? A great bump usually does one of four things: Improves…
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The Video Sales Letter Compresses the Buying Decision with Customers [Podcast 313]
Jim Edwards discusses how and why a VSL does not replace reading. It removes reading as the only path. Video Can Compress the Buying Decision Suppose you sell software that turns a rough webinar transcript into a clear sales campaign. You could spend six paragraphs describing the dashboard, workflow, and finished output. …
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A Great One-Time Offer Does Not Sell More. It Removes the Next Problem.
Nothing makes a new customer question a purchase faster than a page that says, in effect: “Great choice. Unfortunately, what you just bought probably will not work unless you buy this next thing too.” You buy the course. You enter your card. You feel a flash of excitement. Then the next page appears with a…
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The Tiny Checkbox That INSTANTLY Makes Your Funnel More Profitable
The most profitable square inch in your sales funnel may be the little checkbox sitting right above the Buy button. And most people waste it. They treat the order bump like a checkout yard sale. “You bought my course. Want a mug? A random ebook? My cousin’s meal plan? How about a slightly haunted printer?”…
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Your Prospect Does Not Owe You 20 Pages
Why a Video Sales Letter Belongs in Your Funnel Picture this. A prospect finds your offer during lunch. The headline gets their attention. The promise sounds useful. They are interested. Then they notice the scroll bar. It is the size of a grain of rice. Your sales page is apparently longer than the terms…