Category: Weekly Updates

  • FIVE Ways To Build Trust On Your Website You Probably Didn’t Think Of

    Building trust online isn’t just about having a secure server. It’s about something deeper – addressing those subconscious concerns that hold people back from clicking the “buy” button. Sure, we all know the usual suspects that everyone recommends to boost website trust. Let’s list them out so we can move into what really matters. Secure…

  • Turning Mission Statements Into Movements

    A mission statement can feel like a dusty plaque hanging in the corner of a conference room, gathering cobwebs while everyone rushes around chasing deadlines. But what if I told you that the right mission statement could spark a movement? Let’s dive into how transforming that bland statement into a battle cry can galvanize your…

  • My Website Sucked and It Cost Me… BIG Time! (And how I fixed it!)

    In the late 1990s I was juggling two ventures: a struggling website development business (agency) and a fledgling career as a real estate trainer. Despite the chaos, one shining opportunity emerged – thanks to Agnes McGee (a mentor of mine who has since gone to Heaven). Agnes opened a door for me to speak at…

  • Why Every Expert Needs An Authority Site (Even If They Already Have A Funnel)

    Imagine you’re at a conference, eager to share your hard-earned knowledge with a room full of attentive faces. You’ve nailed your presentation, your energy is electric, and your message is on point. But then, after the applause fades, someone asks, “Where can I learn more about you?” Silence hangs in the air. You mention a…

  • These Old School Promotions Still Make Money!(If You Apply Them)

    Before my breakthrough in 2001, my business felt like the little pig’s house made of straw… a high wind and it was all over! I had several books and was managing to make ends meet, but it all seemed random and unpredictable. There was no solid system in place, and that lack of direction was…

  • Top 3 Ways To Promote Your New Book

    Congratulations! You’ve poured your heart and soul into your book, and now you’re clutching that shiny new book in your hands. But here’s the million-dollar question: how do you actually sell it? Let’s dig into the three strategies that will supercharge your book marketing efforts and get the sales rolling in. First things first: you…

  • Turn Books To Cash On Autopilot: Anatomy Of A Book Funnel

    Imagine logging into your dashboard one morning and seeing the sales numbers spike – cha-ching! Your book funnel is working its magic, turning curious readers into cash while you sip coffee in your PJs. Sounds dreamy, right? Well, it CAN be your reality… But only if you follow the specific anatomy for this special type…

  • Copy Hack Your Way to Success

    When it comes to selling something, there’s a secret trick that doesn’t require you to become a master of copywriting. It’s called copy hacking. And guess what? You can do it too! To copy hack your way to more sales, the first step is understanding what copy hacking means. Imagine you want to build a…

  • The Art of “Copy Hacking” The Perfect Offer (For YOUR Ideal Customers)

    Imagine walking into a store. You see two similar books on real estate side by side, but one of them has a big sign that says, “Save $16,744 on commissions! Sell your house in less than 30 days!” Which one would you pick? Most likely, the one with the exciting promise. That’s the magic of…