Category: Weekly Updates

  • Weekly Update – July 24, 2024

    Top 5 Lessons from My Best-Selling Offers Creating irresistible offers that drive sales is as much art as it is science. Crafting the ideal offer is about strategy, psychology, and a sprinkle of creativity. Based on the success we’ve achieved with some of our best-selling offers of all time, here are my top five lessons…

  • Weekly Update – July 17, 2024

    The Psychology Behind Every Outrageously Profitable Offer Stack! (What Makes An Offer Stack Work So Dang Well… No Matter What You Sell!) An offer stack is a collection of items that make up the total offer in your sales funnel. A great way to look at it is to think of it like a goodie…

  • Weekly Update – July 10, 2024

    Article of the Week The Art of Assembling an Irresistible Offer Stack That Makes BIG Sales (NO matter the economy, the market, or the price!) One compelling offer can literally change your life! It certainly has for me over the years! I’m a little shocked to see this list of offers that is by NO…

  • Weekly Update – July 3, 2024

    Article of the Week 5 Proven Open Loops – The Keys To A Captivating Presentation Or Sales Pitch Curiosity killed the cat. It also made the marketer, copywriter, and presenter rich. Why? Because open loops make people pay attention, even if they’d much rather be somewhere else doing anything other than paying attention to you!…

  • Weekly Update – June 26, 2024

    Article of the Week The Secret to Making Millions: The Power of Perfect Sales Letters A perfect sales letter can transform your business. Imagine having a salesperson who works around the clock, never makes mistakes, and always delivers your message flawlessly. Whether you’re selling products, services, software, or coaching, a perfect sales letter can make…

  • Weekly Update – June 19, 2024

    Article of the Week How I Finally Stopped Pricing My Stuff Too Low(And How You Can Too!) Use Value Vs. Cash Value Vs. Market Values Only one thing bothers me more than watching someone get overcharged… it’s watching someone consistently undercharge people. Undercharging people carries many ramifications as far as value and self-worth… as well…

  • Weekly Update – June 12, 2024

    Article of the Week When & WHY You Should Never Tell Your “Origin” Story Being able to tell your origin story is incredibly important in many different situations. Whether you’re doing a sales pitch, giving a presentation, or simply introducing yourself, sharing your background can provide valuable context and build stronger connections. People are naturally…

  • Weekly Update – June 5, 2024

    Article of the Week The Biggest Sales Copy Blunder People Make  Every. Single. Day.…And How To Avoid It! (How I Turned Failure into Six-Figure Success with One Simple Change) It was the spring of 2004, and I was on the cusp of what I thought was gonna be my big, breakout moment in the online…

  • Weekly Update – May 29, 2024

    Article of the Week 3 Steps to Market Your Service Business/Agency For Quick Clients (You DON’T Have To Struggle To Find Clients… Do THIS And They’ll Find YOU!) When I ran my agency, guess what? More than half of the business we got was all thanks to folks telling their friends about us or from…

  • Weekly Update – May 22, 2024

    Article of the Week From Selling Houses to Selling Dreams: How I Used Personal Storytelling to Skyrocket Sales It was a pivotal moment. I had just attended a conference about web marketing and had learned about the power of long-form sales letters. The trainer emphasized the importance of using a compelling story to kickstart the…