Category: Weekly Updates

  • Weekly Update – May 22, 2024

    From Selling Houses to Selling Dreams: How I Used Personal Storytelling to Skyrocket Sales It was a pivotal moment. I had just attended a conference about web marketing and had learned about the power of long-form sales letters. The trainer emphasized the importance of using a compelling story to kickstart the sales letter and set…

  • Weekly Update – May 15, 2024

    “How a Coffee Entrepreneur Unlocked the Power of Customer Avatars!”  (The Game-Changing Lesson Every Agency Professional Must Learn About Customer Avatars) One of the great things about what I do is I have the privilege of working with a diverse range of cool people who want to serve others AS they also improve their sales…

  • Weekly Update – May 8, 2024

    What’s The Perfect, Most Profitable Market For YOUR Agency? I remember back in 1997 when I first started selling websites in my little agency (we called it a “website development company” back then). I was a one-man show, taking on the roles of salesperson, website designer, graphic designer, and copywriter all by myself. It was…

  • Weekly Update – May 1, 2024

    Article of the Week Why Agency Work Could Be the Key to Understanding Your Customers Like Never Before! Soosan and I have been pouring our energy into making videos lately… a LOT of videos! But, these aren’t just any videos-they’re step-by-step guides that show folks how to craft their own Authority site and how to…

  • Weekly Update – April 24, 2024

    Article of the Week Beyond the Headline: 4 Key Areas That Can Make or Break Your Sales Letter In order to maximize sales and conversions on your sales letters, it’s important to thoroughly test and optimize various elements beyond just the headline. YES! The headline is the most important element to test and optimize. I…

  • Weekly Update – April 17, 2024

    Article of the Week Turn Your “About Me” Page Into A Sales Powerhouse With This Simple Story Trick I remember the first time I ever used a story to sell something to someone. I was in the process of redoing my 40-page website into a one-page sales letter website. The trainer who suggested this approach…

  • Weekly Update – April 10, 2024

    Article of the Week Do Your Graphics Suck? Trying to save pennies may cost you thousands of dollars! People really do judge a book by its cover. It’s a fact of human nature that we make quick judgments based on first impressions. The same goes for your website, your sales funnel, your social media posts,…

  • Weekly Update – April 3, 2024

    Article of the Week The Opportunity of a Lifetime LOST Because I Didn’t Have THIS Type of Website (And NO, it wasn’t a funnel!) It was the late 1990’s. I was building my business as a speaker in the real estate industry. I was hustling, trying to get booked to speak anywhere I could, especially…

  • Weekly Update – March 27, 2024

    Article of the Week Does Being Forced to Sell Your Stuff Piss You Off? (Or worse… does it scare the crap out of you?) I remember the day like it was yesterday. I was a brand-new mortgage loan officer. I had worked my butt off to get this job, and once I got it, I…

  • Weekly Update – March 20, 2024

    Article of the Week The Missing Puzzle Piece in Your Journey to Greatness Almost no one becomes successful overnight… Most of us are not that lucky. It takes work, sweat, maybe a few tears and MOMENTUM. Let’s talk about momentum. Have you ever considered how much impact it has on our ability to achieve results…