The Perfect Follow-Up Email Sequence?

As an entrepreneur, you know the importance of creating a strong bond with new customers. But when it comes to following up with email, it’s easy to get overwhelmed with all the possibilities (and advice from everyone and their well-meaning brother!).

A welcome email sequence is a great way to show new customers you value their business, and it doesn’t require much time to set up IF you know the pattern.

An effective welcome email sequence typically contains several key elements.

First, you’ll want to thank the customer for their purchase. Include a call-to-action (CTA) that encourages the customer to contact you if they have any questions. You can also include a link to a helpful resource, such as a guide or a video tutorial.

Next, you’ll want to reinforce the value of the purchase. This can be done through a series of emails highlighting the product’s benefits to their situation. You can also include customer testimonials or success stories to further emphasize the purchase’s value.

Here’s an example of a welcome email sequence for someone who just bought a real estate investing book:

Email 1: Thank you for your purchase! (Your own or an affiliate) Here’s a link to a helpful tool to help you get even greater results.

Email 2: Specifics about how the book can help them get results. Share a couple success stories from customers who used the book.

Email 3-4: Get off to a fast start. Give a series of tips they can use (from the book or elsewhere) to turbocharge their results.

Email 5: Stay updated with the latest real estate trends with this tool, resource, social media group, etc.

Here are some examples of actual subject lines and the start of emails you might send (we don’t include the whole email messages for the sake of space) …

Email 1: Subject – Your Real Estate Investing Book Resource Guide awaits!

Dear [Customer],

Thank you for your purchase of the Real Estate Investing Book! As promised, we have prepared a helpful resource guide to help you get started on your journey toward financial freedom. Click on the link below to access it now.


Email 2: Subject – Real Estate Investing – It’s a money-making game-changer!

Dear [Customer],

Congratulations, you’ve taken the first step towards building wealth through real estate investing by purchasing our Real Estate Investing Book. We know that making such a decision is not easy, but it’s the right one.

To prove it, we’d like to share some fantastic success stories from our satisfied customers who’ve used the book to make more money in real estate. Click below to read their stories and be inspired!

[Insert link]


Email 3: Subject – Simple Steps to Start Your Real Estate Investing Journey!

Dear [Customer],

Are you ready to start your journey toward financial freedom through real estate investing? We’re excited for you!

Here are some simple steps to get you started:

  1. Research the market and determine where you want to invest.


Email 4: Subject – Real Estate Investing Book – Tips and Tricks revealed!

Dear [Customer],

We are thrilled that you’ve chosen our Real Estate Investing Book to help you start your real estate investment journey. But we want to help you get even more out of this investment.

Here are some tips and tricks that will help you maximize the benefits of the book:

  1. Set aside dedicated time to read and apply what you’ve learned.


Email 5: Subject – Staying Up-to-date with Latest Real Estate Trends

Dear [Customer],

Congratulations, you’re on your way to becoming a successful real estate investor! We want to help you stay on top of your game by staying updated on the latest trends and news within the industry.

We suggest you join the Real Estate Insider Group for the top trends and developments in the industry:

[Insert link]


Ok, it’s me again… 

Let me tell you a quick story to illustrate the power of a purposeful follow-up email sequence sent to buyers in your business.

What if I told you I had done what we’re discussing here with a follow-up sequence and earned over $20,000 EXTRA?* (NOT an income claim, your results will vary, I admit I hit a home run with this one, and it’s not a typical result.)

It all started when I interviewed an expert on keyword and category selection for Amazon authors. After the interview, I offered a replay of that free 1-hour training to those who purchased my book by adding it to my follow-up sequence. The idea was to give my customers a chance to learn more about the process of choosing keywords and categories so they could sell more of their own books (something every author wants to do).

The results were incredible.

In the first year, over 400 people purchased the software with a commission of $50 per sale. I was able to generate an extra $20,000 in income that year…. From a single email message added to a follow-up sequence. And the sales continue to this day because that email still goes out like clockwork.

The lesson here is simple: creating a strong bond with new customers doesn’t take much time or effort. All you need to do is take a few minutes to craft a follow-up sequence that will keep them coming back for more.

The key is to offer something of value to your customers. Whether it’s free training, an exclusive discount, or access to exclusive content, ensure you’re giving your customers something of value. This will help them feel appreciated and encourage them to return for more.

Bottom line:

Using an effective welcome email sequence lets you quickly and easily create a strong bond with new customers. With simple emails, you can show your customers that you value their business and provide the resources they need to get the most out of their purchase.

There’s a Genie for that! We have Genies inside CopyAndContent.AI that will write your follow-up sequences for you! All you have to do is fill in a few blanks, whack a button, and let the AI GeniesTM do the work!

Check it out for yourself here: CopyandContent.AI

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