Tag: Digital Marketing

  • 3 Ways to Inject Urgency Into an Evergreen Offer Without Lying

    Just because your offer is always available doesn’t mean you can’t make it urgent for them to buy now. Marketers have a weird relationship with urgency. They know it works. They know people procrastinate. They know a good deadline can turn “I’ll think about it” into “Where do I put my credit card?” But then…

  • Make Money While You Sleep… But Work Your Butt Off While You’re Awake

    Making money while you sleep sounds dreamy, right? You imagine relaxing on a beach, with your sales are chugging away in the background, magically generating income while you sip on a piña colada. But here’s the reality check: that dream doesn’t come without hard work. If you want to create sales funnels that run on…

  • Weekly Update – August 21, 2024

    Article of the Week Customizing Your Offer Stack For Maximum Profit Your “offer stack” is the collection of deliverables that someone gets when they take you up on your offer. Think of it as a combo meal at your favorite fast-food joint, except instead of fries and a drink, you’re handing out tools, resources, and…

  • Weekly Update – July 31, 2024

    “Biggest Mistake I Ever Made With An Offer” (How I Lost $1,000,000 by Ignoring This Simple Sales Strategy-Don’t Make My Mistake) Discover the simple tweak that could have added $1,000,000 to my bank account… Why waiting to optimize your funnel is costing you more than lost income… How a $29 eBook and a $50 skyrocketed…

  • Weekly Update – July 24, 2024

    Top 5 Lessons from My Best-Selling Offers Creating irresistible offers that drive sales is as much art as it is science. Crafting the ideal offer is about strategy, psychology, and a sprinkle of creativity. Based on the success we’ve achieved with some of our best-selling offers of all time, here are my top five lessons…

  • AI Genie Walk-Throughs with Jim Edwards (3,5,7 Word Hook Genie) [Podcast 226]

    Jim Edwards and Stew Smith discuss creating a hook for any title, headline or email subject line using the 3,5,7 Work Hook Genie. We go through a hook creation in less than 5 minutes, creating a hundred options. Check out https://CopyandContent.ai/ for access to sales copywriting and content marketing for all your business writing needs.…

  • Weekly Update – May 8, 2024

    Article of the Week What’s The Perfect, Most Profitable Market For YOUR Agency? I remember back in 1997 when I first started selling websites in my little agency (we called it a “website development company” back then). I was a one-man show, taking on the roles of salesperson, website designer, graphic designer, and copywriter all…

  • AI Genie Walk-Throughs with Jim Edwards (User Profiles, Avatars, and Results) [Podcast 225]

    Jim Edwards and Stew Smith discuss creating a user profile that coordinates with your avatar and your content/sales result. Check out https://CopyandContent.ai Genies and Online Coaching Programs for all of your copywriting and sales and online marketing needs. Let the Avatar-enabled Genies do the work for you. Jim and Stew share ideas on getting something that is…

  • Weekly Update – May 1, 2024

    Article of the Week Why Agency Work Could Be the Key to Understanding Your Customers Like Never Before! Soosan and I have been pouring our energy into making videos lately… a LOT of videos! But, these aren’t just any videos-they’re step-by-step guides that show folks how to craft their own Authority site and how to…

  • Weekly Update – April 24, 2024

    Article of the Week Beyond the Headline: 4 Key Areas That Can Make or Break Your Sales Letter In order to maximize sales and conversions on your sales letters, it’s important to thoroughly test and optimize various elements beyond just the headline. YES! The headline is the most important element to test and optimize. I…