Tag: Jim Edwards
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Your Funnel Doesn’t Need More Promises. It Needs Receipts (aka testimonials) [Podcast 316]
Your customers are not refusing to give you testimonials. Most of them have never been asked at the right time, in the right way, after getting a result worth talking about. A lot of businesses treat testimonials like tips at a restaurant. They hope one magically appears after the transaction, then feel awkward asking for…
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A Great One-Time Offer Does Not Sell More. It Removes the Next Problem. [Podcast 315]
Copy and Content coach Jim Edwards shows why a great OTO does not repair a broken first offer. It accelerates the purchase process. Most OTOs don’t create the Next-Pressure / Problem & Solution Principle Every meaningful purchase creates a new kind of pressure… or a new problem to solve. For instance, buy a fitness plan,…
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The Tiny Checkbox That INSTANTLY Makes Your Funnel More Profitable – The Order Bump! [Podcast 314]
Jim Edwards discusses how to create an order bump with AI. Most marketers ask the wrong question at checkout: What else can I sell them? Ask this instead: What will help them get the result they just paid for faster, better, or easier? A great bump usually does one of four things: Improves…
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The Video Sales Letter Compresses the Buying Decision with Customers [Podcast 313]
Jim Edwards discusses how and why a VSL does not replace reading. It removes reading as the only path. Video Can Compress the Buying Decision Suppose you sell software that turns a rough webinar transcript into a clear sales campaign. You could spend six paragraphs describing the dashboard, workflow, and finished output. …
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The Tiny Checkbox That INSTANTLY Makes Your Funnel More Profitable
The most profitable square inch in your sales funnel may be the little checkbox sitting right above the Buy button. And most people waste it. They treat the order bump like a checkout yard sale. “You bought my course. Want a mug? A random ebook? My cousin’s meal plan? How about a slightly haunted printer?”…
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DEBATE: Short form or Long form Sales Letter (The Argument Asks the Wrong Question…) [Podcast 312]
The short-copy-versus-long-copy argument asks the wrong question. People argue about attention spans and word counts. But both short and long sales letters make money. The better question is: “How much uncertainty must I remove before the right buyer feels safe saying yes?” Some say, “Nobody reads anymore,” when what they really mean is, “Nobody reads…
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Kill Refunds and Explode Backend Sales with Return Customers using the CALM method by Jim Edwards [Podcast 309]
Jim Edwards and Stew Smith discuss how to communicate with customers to avoid chargebacks, reduce wasted time in customer service, and ultimately increase the number of returning customers by staying CALM! The CALM Sequence: 1. Confirm the decision Send this message immediately after purchase. Do more than say thank you. Name the decision…
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Buy, Borrow, and Build Traffic for Your Evergreen Business Funnel with Jim Edwards [Podcast 308]
Evergreen your emails, going live to evergreen, and setting up your evergreen funnel – now you need eyeballs to your content. But instead of blowing a bunch of money on Facebook ads, how about you listen to Jim Edwards’ system on driving traffic to your evergreen funnel? Buy traffic, Borrow traffic, Building traffic… Check out…