Article of the Week
Authenticity: The New Trendsetter
“Love me… hate me… there’s no money in the middle!”
I’ll never forget the first time I heard that quote.
I was in a mastermind meeting in Tampa, Florida in February 2003. That quote shook me to my core because it made me realize something important: you can’t please everyone, nor should you even try.
Your job in online business is to influence people make a decision about you. If they love you, they’ll buy your stuff. If they hate you, they’ll buy your stuff so they can hate you more (it’s true)!
In fact, the ones who hate you will obsess over you MORE than the ones who love you.
The bunch in the middle who don’t care one way or another don’t ever really buy anyway. They’re indifferent.
You make people make a decision about you with your personality, your opinion, your teaching, your actions… basically by being you and really getting out there!
Don’t believe me?
Let’s play a game… what’s your opinion of Jim Edwards?
Do you love him? Do you hate him?
Why? (I personally LOVE the guy, but I’m biased 🤣 )
Chances are YOUR answer is based entirely on your perception from something he’s said, done, sold, or shown you in the past.
So, the easiest way you can make people love or hate you is to just go and be you… the authentic you… a LOT! And let the cards fall where they may.
Bottom Line: Everyday just go “do you” the best you can!
Featured Demo
Instant Credibility – From Amateur to Authority: It’s Time To Level Up Your Business
In today’s increasingly competitive market, it’s crucial to find ways to stand out and establish yourself as an authority in your field. One effective method that has stood the test of time is publishing a book. By publishing a book, you instantly enhance your credibility and gain a significant advantage over your competitors. 🔥
From a young age, we have been taught to respect and revere authors. We understand the time, effort, and knowledge required to write a book, which is why society places such high value on this achievement. By becoming an author, you tap into this deeply ingrained reverence and gain the respect and trust of your target audience.
Beyond the credibility boost, publishing a book opens up a world of opportunities for you.
Being an author not only gives you a platform to share your expertise but also opens doors to various speaking engagements, coaching programs, author signings, mentorship opportunities, and even interview and podcast appearances.
These opportunities enable you to showcase your knowledge and connect with a wider audience, further establishing yourself as an authority figure in your industry.
Moreover, having a published book offers a powerful networking tool.
Imagine attending an event or meeting someone you admire and being able to walk up to them and proudly hand them a copy of your book. It serves as an instant conversation starter and a valuable icebreaker, helping you forge new connections and build relationships with influential individuals in your field.
In conclusion, the decision to publish a book can make a profound difference in your life. It not only enhances your credibility, sets you apart from your competitors, and opens doors to numerous opportunities, but it also allows you to leave a legacy that will continue to positively influence others for years to come.
So, if you aspire to be seen as the ultimate authority in your marketing, embracing the power of a published book is the way to go.
If you’re ready to level up your business, you’re reading this message at just the right time! We’re about to start our next WriteYourBook.AI Challenge. The last challenge produced nearly 200 brand new published authors. How amazing is that?!?
Nothing proves you’re an authority faster than being the author of your own, real book!
Join us for the next for the next WriteYourBook.AI Authority Book Challenge, September 11-25.
Last Week’s Article
The Secret To Ultimate Authority In YOUR Business
(No matter what you sell… or who you sell it to!)
From a young age, society places a high regard for authors, equating them with wisdom and expertise.- Writing a book elevates your credibility among customers and prospects, distinguishing you from competitors.
- The journey of writing and publishing reinforces self-confidence and self-worth.
- Your own book is a dynamic tool for sales, networking, and building trust in business.
- Being an author can firmly establish you as an industry authority, attract new clients, and leave an enduring mark.
Have you ever wondered how some people seem to have a natural authority in their business and personal lives? It all comes down to one simple truth…
Content Round Up
Join Jim as he goes live on Facebook and shares valuable nuggets of information with his followers.
Fiona – I will not have the links to content that hasn’t posted yet. We’ll need to figure out how to update this before publishing.
Is perfection stopping you? Don’t hold yourself back!
The Foundation of Success: Where Do I Start?
See Jim at Gen Blue 2023 – Atlanta in October
WriteYourBook.AI Author Library – Congratulations!
The CopyandContent.AI Report
We help entrepreneurs sell more with less effort and less stress… no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.
WARNING: we are not here to teach copywriters the finer points of copywriting… we’re here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!
DISC Communications – You Don’t Know DISC Like Jim Edwards
DISC – Learn to Use This Powerful Communication Tool
Facebook • Instagram • Twitter • LinkedIn • Pinterest • Medium • Podcast • TikTok
Leave a Reply