Weekly Update – September 7, 2022

A Note From Jim

More Leads Than You Can Shake A Stick At!

Everybody thinks lead generation is really hard.

It’s not.

You can EASILY get the people in your target audience (your avatar) to give you their name, their email, their phone number, their home address, and any other information that you want.

They’ll EAGERLY give you virtually any information you want, as long as you give them a reason to give it to you that is stronger than their reason not to give it to you.

So for example, if I came to you and said, “Hey, I’ve got a long-lost Dan Kennedy video that nobody has seen in 30 years where he reveals the secret to creating hooks that pull people in better and faster than any other type of headline!”

If I came to you and said I have that video, and if you give me your name and email, I’ll give you a free copy of it, a huge number of you would do exactly that… as long as:

  • You knew who Dan Kennedy was
  • You understood how important a hook or a headline was
  • You wanted to get better at creating hooks and headlines that pulled people like crazy

If you don’t meet any of that criteria, you’re not going to opt in.

If you do meet all of those criteria, there is a very high percentage chance that you will opt in and probably give me more than just name an email if I asked for it.

https://copyandcontent.ai/So the key with getting leads is not some magic “template.”

It’s not some magical words.

It’s not some manipulative jujitsu when it comes to sales copy.

It just comes down to offering something that is of such high perceived value in exchange for the email or phone number that people can’t help but give you their information.

As soon as you start looking at it that way you realize the number one step to getting a whole bunch of leads is to know your avatar better than they know themselves.

When you know their pains, their fears, their desires… you know the words to use to make them an offer they can’t refuse, especially when it comes to opting in.

So, stop looking at lead generation as this expensive, risky procedure and start looking at it as a simple exercise of just offering something of extremely high “use value!”

Do that, and you’ll be amazed at how many people you can get on your list who will give you their full attention.

By the way, if you want to know how to get more leads, more sales, and build stronger, more profitable relationships, we’re doing a brand-new training and you’re invited!

Go here and register right now!


Featured Article

I have some interesting thoughts every morning when I run. Funny thoughts. Strange thoughts. Interesting thoughts.

But I definitely get bombarded with them every time I run (and since my trainer has me on a 6 month running ramp up, I’m running a LOT).

I had a thought yesterday that kept running around in my mind as the miles passed.

Click Here To Read More



Weekly Content Round Up

Join Jim as he goes live on Facebook and shares valuable nuggets of information with his followers.

Copywriting Secrets Kudos

Online Relationships – Jim and Stew Show

Momentum = Success  – TikTok

Writing A Webinar – Jim and Dean Show

Instagram Funny

The Chickens Are Back!


Sales Copywriting & Content Marketing Hacks Podcast Recap

We help entrepreneurs sell more with less effort and less stress… no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.

WARNING: we are not here to teach copywriters the finer points of copywriting… we’re here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!

What is the Best Wizard or Script to Help with Business / Writing? – SCCMH [Podcast 168]

How To Use “Choose Your Price Pricing” on Products and Services – SCCMH [Podcast 167]

How Salescopy Writing and Content Marketing Scripts Work – SCCMH [Podcast 166]

Using Quotes to Make Killer Content – SCCMH [Podcast 165]

Going LIVE or Recorded Video – Which is Better? Why? – SCCMH [Podcast 164]

To watch more episodes Click Here!


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