Weekly Update – March 15, 2023

Jim’s Golden Nuggets

The #1 Sales Copy Mistake That May Cost You Big Money

The #1 mistake people make with sales copy that costs them big money is thinking that once your sales message is working your job is done. If you fall into this trap, you’re leaving 90% of the money you could be making on the table and you don’t even know it.

Creating a great sales message happens in 3 phases.

Phase 1 – Get a sales message that works

Phase 2 – Test that sales message to improve it

Phase 3 – Keep that sales message working over time

In very rare cases (as in “odds of winning the lottery” rare) you’ll come up with the perfect sales message on the first try. I’ve only ever done that one time with a headline I’ve never been able to beat.

The mistake comes in when you have a sales message that works and makes sales. People are scared to “break it” by making any changes so they just run with the message that works and accept the results they get. Having a sales message that works is only the first phase of a three-phase process.

After you have a sales message that works your job is to test various parts of that message to increase response rates and conversion. That’s where the big money is made in the short term. If you can increase your conversion even slightly, the effect on your profitability can be astronomical.

Finally, once you’ve tweaked your sales message, your job is to monitor the effectiveness of it over time. Things change. Conditions change. Don’t think that just because your ad works today that it’ll keep working next month.

From my experience, 90% of the money is made in Phases 2 and 3. Yet, hardly anyone ever makes it to those phases. The biggest mistake people make with sales copy is accepting their first result as the best result… don’t be like those people. Create it, tweak it, maintain it if you want to squeeze every last drop of profit out of any sales copy you create!

If you need help creating amazing sales copy to sell ANYTHING, get on the early bird list for the opening of CopyandContent.AI. This one-of-a-kind business tool gets you all the headlines and sales copy you need in minutes instead of hours.

Be the first to know when the doors are open: https://copyandcontent.ai/

Featured Article

Here’s What Genies Can Do That Your AI Robot Or Chat Bot Can’t Touch!

Are you ready to take your business to the next level?

Are you wondering how AI can help you get there?

Look no further than our Genies!

Genies can do things dumb AI robots and chat bots simply can’t.

Here’s a list of all the things Genies can do that ChatGPT and other AI robots cannot!

With Genies, you can…

Continue Reading

Content Round Up

Join Jim as he goes live on Facebook and shares valuable nuggets of information with his followers.

Funny – Instagram

ABCs of Accountability – Jim and Stew Show

7 Ways to hook people at the beginning of your story – Instagram

All You Need Is A Little Contrast – Medium

Master This – Jim and Stew Show

4 Ways Cash In With Your Content – Instagram

Sales Copywriting & Content Marketing Hacks Podcast Recap

We help entrepreneurs sell more with less effort and less stress… no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.

WARNING: we are not here to teach copywriters the finer points of copywriting… we’re here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!

Getting Creative with Genies & Wizards – SCCMH [Podcast 186]

Artificial Intelligence and Business – SCCMH [Podcast 185]

The 1-2-3s of Sales Copywriting – SCCMH [Podcast 184]

Rebuilding Regrouping for New Goals – SCCMH [Podcast 183]

Capstones and The Next Journey – SCCMH [Podcast 182]

To watch more episodes Click Here!

Facebook Instagram Twitter LinkedInPinterest Medium Podcast TikTok


Leave a Reply

Your email address will not be published. Required fields are marked *