Weekly Update – August 24, 2022

A Note From Jim

Great Content Marketing Begins and Ends With This

A lot of folks think content marketing is hard and it’s impossible to rise above all the online noise and competition.

Actually, nothing could be further from the truth. Here’s why I say that…

People hold this belief because they have tried “content marketing” in the past by posting articles to their blog, videos to Facebook, and maybe a few tweets… and they didn’t get any real results.

I understand exactly why they feel that way!

When I first got started online, I felt like I was living in a vacuum.

I was putting stuff on my website, but I had no idea whether anyone was even paying attention.

By the way, this was before the phrase “content marketing” was even invented.

Let me share with you why I don’t think that anymore…

I just took a leap of faith and started sharing content with people on my site and on my (TINY) list of subscribers.

I took it on faith that if I put value out into the universe, it would come back to me many times over. I wasn’t sure when, where, or how, but I knew if I put out truly outstanding content, I would attract the right people for me.

I finally realized a simple fact: if I hold my ideal customer avatar at the forefront of my business, add value to their lives, we’ll automatically attract the people we want who will follow us, buy from us, and become repeat customers.

Fast forward to today and here’s how things have changed:

  • All our content is intended to either create a lead, sell something, and / or strengthen our relationships with existing customers and subscribers.
  • By consistently doing everything in our business with that filter in place, our list grows, our sale multiply, our customers love us, and out content marketing is 100% effective.
  • Our overall level of fun, satisfaction, and profitability is through the roof!

How does all this impact your business… why should you care?

This is important to you because it means intentionally creating value for your target audience on a consistent basis (without getting hung up on an immediate outcome) will bring success with content marketing.

It’s the exact same principle that if you want heat from a wood stove, you first have to put in some wood.

You must first put in the value for your target audience in the form of valuable content if you want to receive value from them in return.

If you want the easy button to get all of your stories, articles, blog posts, video scripts and “content marketing” done AND promoted on social media check out this free training: ContentMarketingScripts.com

Featured Article

5 Biggest Mistakes People Make With Lead Magnets


Quality, not quantity, make a great lead magnet.

If you want to build a huge, rabid, responsive list, keep your lead magnet focused on a SINGLE “Big Idea, Solution, or Payoff” your target audience REALLY wants.

Focus on a single, HUGE promise that’s important to your target audience.

If you structure your lead magnet wrong, it’ll blow up in your face and cost you a lot of time, money, and credibility.

Want more leads? Click Here

Weekly Content Round Up

Join Jim as he goes live on Facebook and shares valuable nuggets of information with his followers.

How To Get Unstuck – Jim and Dean Show

The Chickens Are Back!

Facebook Question

Idea Generation – Jim and Stew Show

Instagram Funny

Move It Or Lose It – TikTok

Sales Copywriting & Content Marketing Hacks Podcast Recap

We help entrepreneurs sell more with less effort and less stress… no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.

WARNING: we are not here to teach copywriters the finer points of copywriting… we’re here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!

How To Use “Choose Your Price Pricing” on Products and Services – SCCMH [Podcast 167]

How Salescopy Writing and Content Marketing Scripts Work – SCCMH [Podcast 166]

Using Quotes to Make Killer Content – SCCMH [Podcast 165]

Going LIVE or Recorded Video – Which is Better? Why? – SCCMH [Podcast 164]

Finding Time to Grow Your Business – SCCMH [Podcast 163]

To watch more episodes Click Here!

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