Article of the Week
Do Your Graphics Suck?
Trying to save pennies may cost you thousands of dollars!
People really do judge a book by its cover. It’s a fact of human nature that we make quick judgments based on first impressions. The same goes for your website, your sales funnel, your social media posts, and everything else you put out into the world.
If it doesn’t look professional, potential customers are likely to move on without giving your business a second thought.
Let’s face it, everything must look professional just to make it past the first “sniff test” by a new customer. If your graphics are amateurish or poorly executed, it sends a message that you’re not serious about your business.
It will also make potential customers question the quality of your products or services, regardless of how great they actually are… and you won’t even get a chance to prove their value!
While it might be tempting to try to save money by designing your own graphics, it’s really a huge mistake if you’re not a professional graphic designer. Graphic design is a skill and an art form that takes years of practice and training to master. It’s not something that can be done well by just anyone with a computer and a few design tools. (Like your kid, grandkid, or the kid down the block!)
Amateur graphics can also have a negative impact on your brand’s reputation. Your brand is the face of your business, and it’s important to present it in the best light possible. If your graphics are subpar, it can create a negative perception of your brand and make it difficult to build trust with potential customers.
Professional Graphics Don’t Cost A Fortune… But They Can COST You A Fortune If You Don’t Have Them!
In today’s digital age, there are countless resources available for small business owners to access professional graphic design services at affordable prices.
Fiver.com comes to mind immediately. That’s always my first stop when I need to hire someone.
| Pro Tip If you want to make sure you get something good, hire TWO different providers to do the SAME project. That way you’ll get two different perspectives on your job AND you’ll avoid being left high and dry if one of them flakes out! It’s worth the investment to hire a professional graphic designer to ensure that your branding and marketing materials are top-notch. It will not only save you time and frustration, but it will also help your business make a positive and lasting impression on potential customers. |
Think about it this way – would you perform surgery on yourself just to save some money? Of course not!
You’d want the best, most qualified surgeon to take care of you. The same goes for your graphics. Investing in professional graphic design will not only elevate the look of your brand, but it will also show potential customers that you take your business seriously and that you’re willing to invest in quality.
So, if you want to make a great first impression, gain the trust of potential customers, and stand out in a crowded marketplace, don’t make the mistake of designing your own graphics. Leave it to the professionals.
Speaking of professionals!
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