Tag: blog

  • 3 Crippling Myths About Content Marketing Every Entrepreneur MUST Ignore

    Content Marketing gets a lot of attention now, but it’s been around since the first caveperson scratched a stone across a cave wall and made a picture to sell their saber tooth tiger teeth… or used muskrat pelts! Content marketing is NOT NEW… but it’s more necessary than ever (if you want authority in your…

  • Do You Feel Out Of Balance? You Need This!

    Earlier this week I mentioned how important it is to focus on the right thing in order to make more sales and serve more people. For me, balance and focus go hand in hand. You can’t have one without the other, at least not in my experience. If you’re off balance, you can’t focus on…

  • Make MORE Sales From NEW Leads – FAST!

    How soon should you start selling to new leads when they get on your list? The short answer is immediately. But just because you make an offer doesn’t mean the game is over. The real objective here (besides making sales) is to build a relationship. Think about it. Who do you buy from?

  • The Future Of AI Content Generation

    The future of AI (Artificial Intelligence) content generation is filled with potential, but also fraught with uncertainty. There are a number of factors that suggest AI will play an increasingly prominent, if not important, role in content generation in the years to come. One of the most important factors driving the future of AI content…

  • 5 Biggest Mistakes People Make With Lead Magnets

    Quality, not quantity, make a great lead magnet. If you want to build a huge, rabid, responsive list, keep your lead magnet focused on a SINGLE “Big Idea, Solution, or Payoff” your target audience REALLY wants. Focus on a single, HUGE promise that’s important to your target audience. If you structure your lead magnet wrong,…

  • The Power Of A Great Idea To Stand The Test Of Time (or – How You Can Cash In For Years!)

    If you want to create a product that stands the test of time, it must appeal to a fundamental need that simply won’t go away. A lot of different ideas come and go. I remember 20 years ago, there was a thing called “Blog and ping.” It was a hack / exploit to actually get…

  • Do You Make These Mistakes With Webinars? (And KILL Your Sales In The Process)

    Mistake #1: Go Too Long Everybody’s time is at a premium these days. Nobody has time to waste… especially if they don’t see a specific payoff as the webinar unfolds for them. Shoot for an hour (including pitch) if you want to keep the maximum number of people LIVE on your webinar. Mistake #2: Kill…

  • The Ultimate “Invitation” Formula That Calls Your Ideal Customers To Action Like Magic!

    Who would like the ultimate little formula for a call to action that works anywhere?  Here you go… Let’s say I’m doing a little 5-10 minute presentation on “10 Reasons Why Everybody Should Have A Book If You Want A Bigger List”.  I go through the 10 things real quick, then at the end I…

  • Get 1,200% More Results From EVERY Piece Of Content You Create!

    How would you like to do one thing one time and get a dozen different results from it? That’s called being efficient! That’s why we’re going to talk about 12 ways to instantly repurpose your content, any content. “Repurposing” gets a lot of attention, but what does that actually mean? It means take a piece…

  • Will People Still Buy The Cow If The Milk Is Free?

    So what about the old axiom that you need to “Give away all your BEST Information” for free because they say, “Well if they give away this much value, what else do they have? and I’ll be a paying customer for that!” Real or BS? I got this question the other day, and it really…