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Sales Copywriting & Content Marketing Hacks Podcast

We help entrepreneurs sell more with less effort and less stress… no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.

WARNING: we are not here to teach copywriters the finer points of copywriting… we’re here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!

  • Your Funnel Doesn’t Need More Promises. It Needs Receipts (aka testimonials) [Podcast 316]

    Your customers are not refusing to give you testimonials. Most of them have never been asked at the right time, in the right way, after getting a result worth talking about. A lot of businesses treat testimonials like tips at a restaurant. They hope one magically appears after the transaction, then feel awkward asking for…

  • A Great One-Time Offer Does Not Sell More. It Removes the Next Problem. [Podcast 315]

    Copy and Content coach Jim Edwards shows why a great OTO does not repair a broken first offer. It accelerates the purchase process. Most OTOs don’t create the Next-Pressure / Problem & Solution Principle Every meaningful purchase creates a new kind of pressure… or a new problem to solve. For instance, buy a fitness plan,…

  • The Tiny Checkbox That INSTANTLY Makes Your Funnel More Profitable – The Order Bump! [Podcast 314]

    Jim Edwards discusses how to create an order bump with AI. Most marketers ask the wrong question at checkout: What else can I sell them?   Ask this instead: What will help them get the result they just paid for faster, better, or easier?   A great bump usually does one of four things: Improves…