Latest Posts
- A Great One-Time Offer Does Not Sell More. It Removes the Next Problem.
- Your Funnel Doesn’t Need More Promises. It Needs Receipts.
- The Tiny Checkbox That INSTANTLY Makes Your Funnel More Profitable – The Order Bump! [Podcast 314]
- The Video Sales Letter Compresses the Buying Decision with Customers [Podcast 313]
- A Great One-Time Offer Does Not Sell More. It Removes the Next Problem.
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Sales Copywriting & Content Marketing Hacks Podcast
We help entrepreneurs sell more with less effort and less stress… no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.
WARNING: we are not here to teach copywriters the finer points of copywriting… we’re here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!
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DEBATE: Short form or Long form Sales Letter (The Argument Asks the Wrong Question…) [Podcast 312]
The short-copy-versus-long-copy argument asks the wrong question. People argue about attention spans and word counts. But both short and long sales letters make money. The better question is: “How much uncertainty must I remove before the right buyer feels safe saying yes?” Some say, “Nobody reads anymore,” when what they really mean is, “Nobody reads…