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  • 5 Biggest Mistakes People Make With Lead Magnets

    Quality, not quantity, make a great lead magnet. If you want to build a huge, rabid, responsive list, keep your lead magnet focused on a SINGLE “Big Idea, Solution, or Payoff” your target audience REALLY wants. Focus on a single, HUGE promise that’s important to your target audience. If you structure your lead magnet wrong,…

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  • Weekly Update – August 17, 2022

    A Note From Jim How Strong Customer Relationships Saved My Business… And Quite Possibly My Family October 25, 2007, I got the call no parent wants to receive. My son-in-law had been hit by a roadside bomb in Iraq and was in a coma after almost bleeding to death on the side of a highway…

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  • How To Eat Your Elephant

    You’ve heard the old saying “How do you eat an elephant? One bite at a time!” It’s a trite phrase, but it does create an interesting visual for taking on a seemingly HUGE task. Unfortunately, when you start cutting at that elephant’s snout with your steak knife, you have very little chance of making it…

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  • Weekly Update – August 10, 2022

    A Note From Jim The Only Trick You’ll Ever Need for Fast Relevant Content All of us need more content to use in our marketing. The problem is, most people’s content sucks! Why? Because they make the process difficult on themselves AND they don’t create content their customers and potential customers want to read. Creating…

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  • The Power Of A Great Idea To Stand The Test Of Time (or – How You Can Cash In For Years!)

    If you want to create a product that stands the test of time, it must appeal to a fundamental need that simply won’t go away. A lot of different ideas come and go. I remember 20 years ago, there was a thing called “Blog and ping.” It was a hack / exploit to actually get…

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