Latest Posts
- Best Ways to “Cash In” with Your Book [Podcast 279]
- Using Hooks as the Bright Shiny Object for Trendy Topics with Jim Edwards [Podcast 278]
- From Signup to Show-Up: Writing Emails That Get Butts In Seats – Especially This Time Of Year!
- Don’t Let Your Webinar Funnel Flop This Holiday Season!
- Make Money While You Sleep… But Work Your Butt Off While You’re Awake
Categories
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Identify Your Ideal Customer With 2 Simple Strategies
As you strive to grow your business and expand your reach, THE most important thing you need to know is your ideal customer avatar. If you don’t understand who your customer is, their challenges, and what motivates them to act (buy, try, click, and sign up), you’ll waste countless hours and dollars on marketing efforts…
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Stop, Drop and Pivot – Embrace Change (Without Using Swear Words)
Change is coming – and let’s be real, sometimes it feels like a giant dumpster fire spiraling out of control. It’s a word that doesn’t sit well with a lot of people (including me on some occasions), especially once we’re finally comfortable. That’s one of the mistake we make… we get comfortable. I want to…