Latest Posts
- Why Most Entrepreneurs Make Product Launches Way Too Complicated
- A Great One-Time Offer Does Not Sell More. It Removes the Next Problem. [Podcast 315]
- Your Funnel Doesn’t Need More Promises. It Needs Receipts.
- The Tiny Checkbox That INSTANTLY Makes Your Funnel More Profitable – The Order Bump! [Podcast 314]
- The Video Sales Letter Compresses the Buying Decision with Customers [Podcast 313]
Categories
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The Power of a Seasonal Promo (Even If You Have To Make One Up)
Here’s the truth: people don’t buy because of logic. They buy because of emotion and timing. Give them a reason – be it a season, a milestone, or a special occasion and suddenly their excuses vanish. That’s why seasonal promos are pure rocket fuel for sales. But let me be clear: I’m not talking about discounts.…
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The Magic 5-Email (Message) Sequence That Turns Promos Into Profits
When it comes to selling online, most people either wing it, or they burn themselves out trying to reinvent the wheel every time. The truth is, launches don’t need to be complicated. In fact, Stew and I recently broke down on the podcast exactly how to turn a simple product promo into a revenue-producing launch…
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Jim Edwards Discusses the “State of the Union” of AI in Business [Podcast 270]
Jim Edwards discusses the speed at which AI is joining our lives, and most people do not even realize it. What do you need to know in this new world of AI search, AI disrupting the job market, and how to be in front of the wave that is coming. Check out the Facebook Group…
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Jim Edwards Helps You Take Action and Make Better Offers (with Value) [Podcast 269]
Jim Edwards and Stew Smith demonstrate using the Genies to create useful offer bundles to help build future sales because the value is too good to pass up. Take Action. Check out the Facebook Group Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks/ and for more information on the wizards used to make outstanding sales copy…
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Why Discounting Destroys Your Customer Base
(The Truth About Sales Versus Value) If you build your business around discounts, you’re training people to wait for your next sale. I’ve seen this for thirty years: the store that runs a sale every weekend, the furniture showroom with faded “SALE” tags that have been on the sofas so long they look like part…