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  • Why Most Entrepreneurs Make Product Launches Way Too Complicated
  • A Great One-Time Offer Does Not Sell More. It Removes the Next Problem. [Podcast 315]
  • Your Funnel Doesn’t Need More Promises. It Needs Receipts.
  • The Tiny Checkbox That INSTANTLY Makes Your Funnel More Profitable – The Order Bump! [Podcast 314]
  • The Video Sales Letter Compresses the Buying Decision with Customers [Podcast 313]

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  • From Signup to Show-Up: Writing Emails That Get Butts In Seats – Especially This Time Of Year!

    November 19, 2025

    How to Turn “I’ll Be There” Into “I’m Already Logged In!” Have you ever run a webinar, challenge, or training and wonder why your “registered attendees” vanish into thin air the second you go live? It’s like hosting a party where 200 people RSVP “HECK YES!” and then only your Aunt Mildred shows up, 10…

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  • Don’t Let Your Webinar Funnel Flop This Holiday Season!

    November 12, 2025

    (Fixing Your Webinar Funnel: Steps To Improve Conversions) The holiday season is the perfect time to maximize profits, but is your webinar funnel ready to take advantage? This article reveals how small tweaks can create a tidal wave of sign-ups and conversions, ensuring your offerings shine throughout this festive sales period. Don’t let your hard…

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  • Make Money While You Sleep… But Work Your Butt Off While You’re Awake

    November 5, 2025

    Making money while you sleep sounds dreamy, right? You imagine relaxing on a beach, with your sales are chugging away in the background, magically generating income while you sip on a piña colada. But here’s the reality check: that dream doesn’t come without hard work. If you want to create sales funnels that run on…

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  • Jim Edwards Has an Ahaa Moment with Simplifying Funnel Marketing [Podcast 277]

    October 31, 2025

    What attracts people? Bright, shiny objects and trendy topics are hooks that draw eyeballs to your products and services. Stew and Jim kick a few topics where trends can match your hooks to really make a positive impact on sales. Check out the Facebook Group Sales Copy and Content Marketing Hacks at  https://www.facebook.com/groups/copywritingandcontenthacks/  and for more…

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  • How To Use Order Bumps And One-Time Offers Without Looking Desperate

    October 29, 2025

    Know the difference between the two and stop sounding like a used-car salesman. Order bumps and one-time offers (OTOs) both lift average order value, but they work differently – and you design them differently. The Basic Difference Order Bump: small, complementary, one-click add-on at checkout. Quick yes/no. Often a standalone product elsewhere. Think: companion workbook,…

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