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  • 3 Psychological Triggers That Make Order Bumps Convert

    October 8, 2025

    Let’s be real: an order bump is the sneakiest, friendliest little sales ninja in your funnel. It’s that tiny checkbox sitting quietly next to the credit card form whispering, “Hey, wouldn’t you like fries with that?” Done correctly, an order bump can take your funnel from “meh” to “holy crap, did we just double our…

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  • Close the Loop and Get Things Done PLUS Make a Presentation in Minutes with Jim Edwards [Podcast 272]

    October 7, 2025

    Jim Edwards and Stew Smith discuss how unresolved tasks become unresolved problems and the basis to our mental stress each day. Then we make a presentation using the CopyandContent.ai Genie with hack-like skill. Check out the Facebook Group Sales Copy and Content Marketing Hacks at  https://www.facebook.com/groups/copywritingandcontenthacks/  and for more information on the wizards used to make…

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  • Turn Your Book Into a Course Into a Coaching Program (6 C’s of Telling a Story) [Podcast 271]

    October 3, 2025

    Jim Edwards and Stew Smith walk through the Six C Story Genie from https://www.copyancontent.ai to create content that personalizes the story of the journey of your products and services. Everyone needs an origin story and explaining the process and reason why you do what you do is a great connection to share with future customers.…

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  • Book vs Coaching Funnel – Which One Actually Works?

    October 1, 2025

    Let’s clear something up right out of the gate: not all funnels are created equal. Some funnels are like a friendly golden retriever – you toss out a book for a couple bucks, and they bring you back a loyal customer who wants to play fetch (a.k.a. buy your other stuff). Other funnels? They’re more like…

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  • The Power of a Seasonal Promo (Even If You Have To Make One Up)

    September 24, 2025

    Here’s the truth: people don’t buy because of logic. They buy because of emotion and timing. Give them a reason – be it a season, a milestone, or a special occasion and suddenly their excuses vanish. That’s why seasonal promos are pure rocket fuel for sales. But let me be clear: I’m not talking about discounts.…

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