Latest Posts
- Your Prospect Does Not Owe You 20 Pages
- DEBATE: Short form or Long form Sales Letter (The Argument Asks the Wrong Question…) [Podcast 312]
- Texting (SMS) or Email Follow Up Work Flow to the Customer [Podcast 311]
- The Next Sell Starts Before the First One Ends [Podcast 310]
- Are Long-Form Sales Letters Dead?
Categories
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Adding Value to Existing Products and Services [Podcast 281]
Jim Edwards and Stew Smith discuss adding value to your products and services with a variety of options: bundles, new freebies, and specials. Then we do a Value Ladder Genie walk-thru using the CopyandContent.ai Genie with hack-like skill. Check out the Facebook Group Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks/ and for more information on…
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From Freebie to Premium: How to Build Your Value AND Your Income
Have you ever thought about why some people give away free stuff while others charge for it right away? (Maybe that’s what you’re doing?) A lot of folks believe that starting with freebies is the only way to go. They think it helps build a list of potential buyers. What they’re really thinking is that…
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Stop Playing Small: Transform ANY Offer with Explosive Value This Season!
‘New Year, New You’ isn’t just a motivational mantra; it’s a golden opportunity for you to reinvent your offers… and your life! If your sales don’t match your goals, it’s time to rethink your value stack… NOT your price! Here’s how to supercharge your offers for maximum impact AND profit. The Secret to a High-Converting…
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Turn A Single Webinar Into An Evergreen Cash Machine (Without Recording Again)
Let’s start with a little honesty sandwich… You poured your heart into that webinar. Spent weeks (maybe months) crafting the slides, tweaking your offer, practicing your pitch, and psyching yourself up to deliver it live. And it crushed. People loved it. Chat blew up. Sales came in. Then you thought… “If only I could do…
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Getting More Eyeballs on Your “Live” Event Video/Webinars [Podcast 280]
Jim Edwards and Stew Smith discuss the options available after you create a useful piece of content, such as a video/webinar. Check out this laundry list of sharing and re-sharing important content that helps more people see your offer, opt in, or reverse-squeeze to opt in. Check out this to-do list Jim makes. Check out…