How to Turn “I’ll Be There” Into “I’m Already Logged In!”
Have you ever run a webinar, challenge, or training and wonder why your “registered attendees” vanish into thin air the second you go live?
It’s like hosting a party where 200 people RSVP “HECK YES!” and then only your Aunt Mildred shows up, 10 minutes late, with a Tupperware of room temperature tuna salad with a cat hair nestled on top. 🤢
We’ve all been there. You build the funnel, set up the landing page, run the ads, get the opt-ins, and then crickets when it comes time to put butts in the seats.
So what’s the problem?
It’s not your content. It’s not your offer. It’s not even your timing.
It’s your communication (or lack thereof) between signup and show-up.
The Myth of “If They Signed Up, They’ll Show Up”
Signing up doesn’t mean they’ll show up. It means you’ve got their curiosity, not their commitment.
And your job between now and when the curtain goes up is to turn curiosity into come.
Think of your reminder sequence as a series of mini sales pitches, not for your product, but for them to come to the webinar.
If you send lazy reminders (“Hey, don’t forget!”), you’ll get lazy results.
But if you treat each one like a conversion event, your show-up rate will explode.
Email #1: The “You Did It!” Email
This is your confirmation email, and it needs more enthusiasm than a cheerleader on espresso.
Don’t say, “Thanks for signing up.”
Do say, “Boom! You’re in! You just made a brilliant decision, and your future self will thank you.”
Then, right there, tell them why this event matters. What are they going to get out of showing up?
Paint the picture. Hook them emotionally. Make them look forward to it like a Netflix premiere.
Pro Tip: Add the event date and time to their calendar right in the email. Don’t make them go hunting for it like a lost sock.
Email #2: The “Tease the Treasure” Email
This one’s all about curiosity and payoff.
You want to whisper in their inbox, “You have no idea what’s waiting for you.”
Drop a bold promise, but don’t reveal everything. Tease one juicy secret or surprising benefit they’ll discover only by attending live.
Example:
“Most authors make THIS one mistake when launching, and it’s the reason their books flop. I’ll show you how to fix it live on the call.”
They’ll think, “Oh crap, I don’t want to miss that.”
Mission accomplished.
Pro Tip: if you really want to be diabolical, tell them you’re going to be sharing a secret that’s so good you’re actually going to cut it out of the replay, and it’s only going to be there for live attendees.
Do this, however, and be prepared for some spirited pushback from people. 😍
Email #3: The “It’s Almost Showtime” Email
This one’s where urgency meets FOMO.
Remind them the event’s coming up soon (like, tomorrow or a few hours away), but also make them feel like they’re joining a movement, not just another Zoom call.
Use phrases like:
“Hundreds of smart entrepreneurs are already registered, and you’re one of them.”
“The chat’s going to be on fire when we open the doors.”
People love being part of something exciting. It’s why we all go to movie premieres and line up for iPhones we don’t need.
You’re creating an experience, not just an event.
Email #4: The “Go Time” Email
This one hits their inbox right before the event starts. (We usually send it out with 60 minutest to go.)
Short. Simple. Urgent.
“We’re live RIGHT NOW, and this is your link to join before we lock the doors.”
You don’t need poetry here. You need a click.
Because if they’re even thinking about showing up, this is the moment they decide.
Bonus Tip: The “After Party” Emails
Even if they missed it, don’t treat them like rejects. Send an email that says, “We missed you, but it’s not too late.”
Give them the replay (if you’re offering one), or better yet, give them a next step.
Because the real goal isn’t attendance, it’s engagement.
When you follow up like a pro, you turn “no-shows” into “next buyers.”
The Secret Sauce: Connection Over Content
Here’s the part most people miss.
Your attendees don’t show up for the slides.
They show up for you and the results you promised to help them get.
If your emails sound like a robot dictated them to another robot, congrats, you’re sending spam with better punctuation.
Inject personality. Talk like a human. Make them laugh, make them think, make them curious.
You don’t need to sound “professional.” You need to sound personal.
When people feel like they know you, they want to show up, not out of obligation, but out of connection.
That’s the magic that fills rooms (and bank accounts).
Bottom Line
From signup to show-up, every email is a micro-conversation designed to build anticipation, emotion, and trust.
Do that well, and they’ll be sitting in your webinar room, waiting for your first word.
Your Turn
Want to write high-converting event emails that sound like you and not a soulless template?
Then head over to CopyandContent.AI, your new secret weapon for writing every kind of email, funnel, or sales message you’ll ever need.
Because getting signups is easy, but getting people to show up, buy, and come back for more?
That’s where the real copy magic happens.
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