Article of the Week

Classic Country Song Transforms Your Social Media Strategy!

(Works even if you hate Country music!)

• How a classic country song holds valuable lessons for your social media strategy…
• Why prioritizing your audience’s stories over your own leads to deeper connections…
• The secret to transitioning from casual conversation to making the sale…

Read on for the whole story.

Let’s take a moment to reflect on a classic Toby Keith song that brings both a chuckle and a touch of wisdom to the world of marketing: “I Wanna Talk About Me.” (If you haven’t heard it, you’re missing out on some serious karaoke gold!)

But more importantly, Toby’s lyrics serve as a cautionary tale about the perils of making yourself the star of every conversation, especially in the realm of social media, sales copy, and content.

Don’t Be ‘That Guy’ on Social Media

So, here’s the thing: when you first connect with potential followers or customers, it’s easy to slip into that all-too-tempting trap of turning every post, tweet, or email into a story about your incredible self. (Complete with glamour shots, rented Lamborghinis, and airbrushed abs!)

You might be tempted to strut your stuff like a peacock in Havana.

However, before you break out the confetti and declare it “All About You” hour, consider this: Nobody wants to hear how fabulous you are right off the bat.

Let’s break it down with some lyrics from our buddy Toby, shall we?

“We talk about your work, how your boss is a jerk.”

Ah, yes! Relatable content at its finest. People connect over shared experiences, not necessarily your latest triumph at a networking event.

If you dive headfirst into your personal achievements or business victories in the first few moments of engaging with your audience, you’re more likely to invoke an eyeroll than a round of applause.

Imagine your audience, scrolling through their feeds, and bam! Another post about how you aced that big launch.

Sure, that’s great, but what do you think they’d rather hear? The juicy drama about their boss or your last big sales figures report?

Spoiler alert: The juicy drama wins every time!

Toby himself reminds us that even when discussing friends or family, it’s better to relate to others than monopolize the conversation.

“We talk about your friends and the places that you’ve been,” plays like a marketing mantra for building connections.

When it comes to social media, the last thing you want is to be that person at the party who corners others with an endless monologue about their glorious life while the rest of the crowd looks for the nearest exit.

You know the one.

(Really… you know who I’m talking about… the perfect teeth… the perfect hair… the perfect spouse… the perfect life. Nobody actually likes them in real life… just sayin’ 😉)

So, steer clear of leading with that “Look at me, I’m so cool” BS! It might work in the short term, but the audience you build that way will turn on you in a heartbeat. (And in a vicious way, too!)

Start by engaging your audience with questions, topics they care about, and, yes, maybe even a relatable rant about their life’s woes.

Find the moments where you can resonate with their stories… not the other way around.

Now, after you’ve done that, it’s appropriate to talk about you!

You’ve built a bond, you’ve shared some laughs, and your audience is ready to hear how you can help them solve their problems or better manage their issues.

At this point, their guard is down, and you can slide in—smoothly!—with how your unique offerings can provide solutions they’ll eagerly pay you for.

So, let’s do a little toast in honor of Toby Keith who recently went to the eternal Honkytonk In The Sky.

He may no longer be with us, but his spirit surely lives on through catchy tunes and life lessons.

May we remember to always sprinkle in some Toby wisdom as we craft our sales copy and content marketing messages… striking that balance between discussing ourselves and making our audience feel heard.

Make Your Audience Feel Heard and Watch Your Engagement Soar! Get your hands on timesaving business tools that will help explode your business growth today at CopyandContent.AI.

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