Tag: marketing

  • 5 Biggest Mistakes People Make With Lead Magnets

    Quality, not quantity, make a great lead magnet. If you want to build a huge, rabid, responsive list, keep your lead magnet focused on a SINGLE “Big Idea, Solution, or Payoff” your target audience REALLY wants. Focus on a single, HUGE promise that’s important to your target audience. If you structure your lead magnet wrong,…

  • How To Eat Your Elephant

    You’ve heard the old saying “How do you eat an elephant? One bite at a time!” It’s a trite phrase, but it does create an interesting visual for taking on a seemingly HUGE task. Unfortunately, when you start cutting at that elephant’s snout with your steak knife, you have very little chance of making it…

  • Weekly Update – July 6, 2022

    A Note From Jim “Declare Your Independence Day” With July 4th behind us (Independence Day in the USA), I’m reflecting back on my own “independence” day in June of 2001. Let me tell you a quick story… It’s a story about the time I got fired over my cell phone on my way home from…

  • The Ultimate “Invitation” Formula That Calls Your Ideal Customers To Action Like Magic!

    Who would like the ultimate little formula for a call to action that works anywhere?  Here you go… Let’s say I’m doing a little 5-10 minute presentation on “10 Reasons Why Everybody Should Have A Book If You Want A Bigger List”.  I go through the 10 things real quick, then at the end I…

  • This Specific Type Of Content Built An Empire That’s Lasted Over 20 Years

    What is the message of your content and how do you convey it?  The most obvious message lives inside the moral of your content. What is the point of the article, listicle, FB live, quote card, or any other content?  A lot of people put a whole bunch of content out there just for the…

  • 10 Ways To Get Instant and MASSIVE Credibility With Your Ideal Customers

    Being the author of a book gives you massive credibility. Why? Because we’ve been trained since an early age that authors are literally the “authority” in a given area. (Hey, you can’t have the word authority without the word author in it!) You can leverage that credibility a book gives you to get more leads…

  • Weekly Update – June 01, 2022

    A Note From Jim 5 Odd-Ball Best Sellers That Are CRUSHING IT On Amazon Right Now! There are lots of books selling in categories most people never even think about. You can get outside the “how to” world of book creation and maybe catch a whole new audience. You don’t have to limit yourself strictly…

  • Multiple Big Ideas – Affiliate Marketing – SCCMH [Podcast 88]

    Jim Edwards and Stew Smith discuss developing big ideas and what advice for affiliate type of sales. There are many types of affiliates – which one do you want to be? Any advice for Ben? Thanks for accepting me in this group. Been building websites for years as just a hobby, but am now seeking…

  • Defining Your Niche Market and Marketing It Correctly – SCCMH [Podcast 83]

    Jim Edwards and Stew Smith discuss creating a series of podcasts focused on the STARTER KIT: Online Business Goals:  This week’s topic is Knowing Your Market and Asking the Question – Are You Marketing Your Market Correctly. Where are  your future customers? The people who want to give  you money for what you sell? Recommendations…

  • Getting People to Buy – SCCMH [Podcast 51]

    Jim and Stew discuss a question asked by multiple members of the SCCMH Facebook Group and The Jim Edwards Method. People are getting visitors to their webpages and sales copy, but no one is pulling the trigger and making a purchase. Jim discusses Why people do not buy as well as Why People Buy –…