Tag: article

  • Weekly Update – June 5, 2024

    Article of the Week The Biggest Sales Copy Blunder People Make  Every. Single. Day.…And How To Avoid It! (How I Turned Failure into Six-Figure Success with One Simple Change) It was the spring of 2004, and I was on the cusp of what I thought was gonna be my big, breakout moment in the online…

  • Weekly Update – May 29, 2024

    Article of the Week 3 Steps to Market Your Service Business/Agency For Quick Clients (You DON’T Have To Struggle To Find Clients… Do THIS And They’ll Find YOU!) When I ran my agency, guess what? More than half of the business we got was all thanks to folks telling their friends about us or from…

  • Weekly Update – May 22, 2024

    Article of the Week From Selling Houses to Selling Dreams: How I Used Personal Storytelling to Skyrocket Sales It was a pivotal moment. I had just attended a conference about web marketing and had learned about the power of long-form sales letters. The trainer emphasized the importance of using a compelling story to kickstart the…

  • Weekly Update – May 15, 2024

    Article of the Week “How a Coffee Entrepreneur Unlocked the Power of Customer Avatars!”  (The Game-Changing Lesson Every Agency Professional Must Learn About Customer Avatars) One of the great things about what I do is I have the privilege of working with a diverse range of cool people who want to serve others AS they…

  • Weekly Update – May 8, 2024

    Article of the Week What’s The Perfect, Most Profitable Market For YOUR Agency? I remember back in 1997 when I first started selling websites in my little agency (we called it a “website development company” back then). I was a one-man show, taking on the roles of salesperson, website designer, graphic designer, and copywriter all…

  • Weekly Update – May 1, 2024

    Article of the Week Why Agency Work Could Be the Key to Understanding Your Customers Like Never Before! Soosan and I have been pouring our energy into making videos lately… a LOT of videos! But, these aren’t just any videos-they’re step-by-step guides that show folks how to craft their own Authority site and how to…

  • Weekly Update – April 24, 2024

    Article of the Week Beyond the Headline: 4 Key Areas That Can Make or Break Your Sales Letter In order to maximize sales and conversions on your sales letters, it’s important to thoroughly test and optimize various elements beyond just the headline. YES! The headline is the most important element to test and optimize. I…

  • Weekly Update – April 17, 2024

    Article of the Week Turn Your “About Me” Page Into A Sales Powerhouse With This Simple Story Trick I remember the first time I ever used a story to sell something to someone. I was in the process of redoing my 40-page website into a one-page sales letter website. The trainer who suggested this approach…

  • Weekly Update – April 10, 2024

    Article of the Week Do Your Graphics Suck? Trying to save pennies may cost you thousands of dollars! People really do judge a book by its cover. It’s a fact of human nature that we make quick judgments based on first impressions. The same goes for your website, your sales funnel, your social media posts,…

  • Weekly Update – April 3, 2024

    Article of the Week The Opportunity of a Lifetime LOST Because I Didn’t Have THIS Type of Website (And NO, it wasn’t a funnel!) It was the late 1990’s. I was building my business as a speaker in the real estate industry. I was hustling, trying to get booked to speak anywhere I could, especially…