Jim discusses his secrets of telling stories. Stories are the key to generating more sales in your business, no matter who you are or what you sell. And if you want to take your stories to the next level, follow these three tips:
– Look at stories as flexible tools you can use in your sales copy.
– Let the story fill the time needed (but don’t ramble!).
– Choose your purpose and tie your moral back to it at the end..
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