Tag: advertising

  • Weekly Update – February 7, 2024

    Article of the Week Time Mastery: The Two Golden Hours Here’s a question I was asked not too long ago… Q: “How do I find time to work on my online business when I’m swamped with my ‘day job’ and my family?” A: Let me start by saying I understand 110% about trying to get…

  • Which Is A Faster Way To Lose Money – Advertise Your Book Directly or Set Fire To It?

    Advertising directly to your ebook or book is usually a bad idea and will cost you a lot of money. Believe me, I know from firsthand experience. For years, I tried to advertise my $29 ebook directly, and every single time, it failed miserably. I would get discouraged and stop trying for a year or…

  • Business Contingency Planning During Social Media Blackout – SCCMH [Podcast 105]

    Jim and Stew discuss what you should consider IF you rely significantly on social media in your business. What would you do if you were in Facebook Jail? Recently Jim Edwards felt the wrath of Facebook filters that shut him down for a week even though he spends nearly $100,000 a month on Facebook advertisements.…

  • Brainstorming Content Marketing with Jim Edwards – SCCMH [Podcast 140]

    Jim Edwards breaks down all the methods of creating ideas for content marketing and then applying to multiple ways where there are literally thousands of options for repurposing of the same content.  Don’t forget the Facebook Group Sales Copy Writing and Content Marketing Hacks with Jim Edwards for a community of over 20,000+  like-minded business…

  • Content Marketing Creation Ideas – SCCMH [Podcast 139]

    Consistency is the Key to Content Marketing. Check out literally more than 500 clever ways to reach your customer base daily with useful content, deals, and information about your offerings. Staying relevant in a huge world of social media, email and classic methods of marketing. You should have three options to go to every day. …

  • What Makes a Good OFFER for Content Marketing? SCCMH [Podcast 138]

    Let’s discuss some of the many ways to get deep into the psychology of sales copy writing with a good OFFER. When to post an offer or buy now button? This is part three of the trilogy, Hook – Story – Offer on podcasts 136, 137 & 138 Check out the Facebook Group – Sales Copy Writing and…

  • What Makes a Good Story? SCCMH [Podcast 137]

    What Makes a Good Story for Content Marketing? Let’s discuss some of the many ways to get deep into the psychology of sales copywriting with a good story. One sentence story? Short / Long Story? This is part two of the trilogy, Hook – Story – Offer on podcasts 136, 137 & 138. Check out…

  • What Makes a Good Hook? SCCMH [Podcast 136]

    What Makes a Good Hook, Story, Offer? This is part one of the three part series Hook – Story – Offer podcasts. Let’s discuss what makes a good hook in sales, content, social media, and other forms of marketing. Check out the Facebook Group – Sales Copy Writing and Content Marketing Hacks with Jim Edwards for…

  • What is Going to Be Your NEXT TO-DO? SCCMH [Podcast 134]

    What is Going to Be Your NEXT TO-DO? Can you complete it during the time before the New Year? Black Friday / Cyber Monday? Set a goal for a new product / service and make it happen. New Book? New Program? New Service? New ScriptCaster Wizard App? Check out the Facebook Group – Sales Copy Writing…

  • What Is Your Marketing Strategy? SCCMH [Podcast 135]

    Jim and Stew discuss marketing strategies and how to diversify your marketing methods. Do you have a marketing strategy? Is your system the business norm? Are you out of the box? Big spender? No out of pocket marketing? How do YOU get the word out about what you do in order to stay relevant? Check…