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Sales Copywriting & Content Marketing Hacks Podcast

We help entrepreneurs sell more with less effort and less stress… no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.

WARNING: we are not here to teach copywriters the finer points of copywriting… we’re here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!

  • A Great One-Time Offer Does Not Sell More. It Removes the Next Problem. [Podcast 315]

    Copy and Content coach Jim Edwards shows why a great OTO does not repair a broken first offer. It accelerates the purchase process.   Most OTOs don’t create the Next-Pressure / Problem & Solution Principle   Every meaningful purchase creates a new kind of pressure… or a new problem to solve. For instance, buy a…

  • The Tiny Checkbox That INSTANTLY Makes Your Funnel More Profitable – The Order Bump! [Podcast 314]

    Jim Edwards discusses how to create an order bump with AI. Most marketers ask the wrong question at checkout: What else can I sell them?   Ask this instead: What will help them get the result they just paid for faster, better, or easier?   A great bump usually does one of four things: Improves…

  • The Video Sales Letter Compresses the Buying Decision with Customers [Podcast 313]

    Jim Edwards discusses how and why a VSL does not replace reading. It removes reading as the only path.   Video Can Compress the Buying Decision Suppose you sell software that turns a rough webinar transcript into a clear sales campaign.   You could spend six paragraphs describing the dashboard, workflow, and finished output.  …