(Deploy the PERFECT One Time Offer – OTO)
If you want to maximize profits in any online sales funnel, consider offering coaching as your one-time offer.
This option rocks because you don’t need to prepare a product or spend time creating content. You can test your offer immediately and see if there’s demand without a huge upfront investment of time, money, or much energy at all.
What Is A One-Time Offer You Ask?
Quick side note:
In case you didn’t know, a one-time offer (OTO) is your chance to present a special deal right after a customer makes the initial purchase.
They believe the transaction is complete, but you can entice them with an additional offer before they reach the confirmation page. It’s called a one-time offer because they will only see it one time (right after purchase) and it’s only available right there, right then.
Making a one-time offer at this moment in the sales process is crucial because customers are already engaged (they just bought), making them more receptive to further offers (they keep buying).
Unlock Hidden Profits:
The Power of Coaching as a One-Time Offer
When it comes to options for an OTO, software or tools are very popular. So are extra reports, blueprints, templates, and memberships… all of which require WORK to get ready so you can test whether people will buy.
However, coaching provides a unique advantage. You can launch a coaching offer with nothing more than a PayPal account and a Zoom link. There’s no product to build, no software to develop.
Simply invite customers to take advantage of your expertise in a live coaching session for a set price.
If your coaching offer doesn’t initially resonate, don’t panic. The beauty of this approach lies in its flexibility.
You can tweak the offer without wasting valuable time or resources. Adjust your pitch or modify the session details until you find what works. This process is straightforward and does not require complex setups.
Charge More While You Provide More Value
Coaching is particularly lucrative because people expect it to be more expensive.
You can charge a premium for your time and insights, leading to bigger profit margins. Whether you’re selling a book, a course, or even physical products, coaching integrates seamlessly as a one-time offer that enhances value.
One Of My Most Profitable Coaching Offers Ever…
One of my most profitable coaching one-time offers ever was the offer of a copywriting critique on the back end of a $97.00 challenge.
People initially paid $97.00 for a 30-day challenge and then I offered to critique the sales letter they wrote during the challenge on a LIVE Zoom call for 60 minutes. The price for the 1-on-1 coaching session was $1,000.
We had a huge number of people take it and I ended up making more money from the one-time offer than I did from the 30-day challenge! (That’s because I was making 10 times as much money from that one time offer as I was from the initial purchase.)
Be Smart!… Every Funnel / Offer Needs a One-Time Offer
If you want to make every customer interaction profitable, selling coaching sessions as a one-time offer is a really smart way to start. Why? Because…
- It requires minimal preparation.
- It offers significant earning potential.
- It allows you to adjust on the fly based on customer interest.
Do this and watch your profits grow without the stress of creating something that may not sell. You can always switch out the coaching offer later if you get too busy because you’re making so many sales… which is a nice problem to have! 😉
By the way, a great One-Time Offer is just one part of a massively profitable sales funnel.
I’d like to invite you to see the “Big picture” of how you can maximize your profits with minimal effort. I’ll throw back the curtain and show you the secrets behind this strategy in our “The Easiest One-Time Offer Your Can Make” masterclass replay. CopyandContent.AI members can visit the link below and watch this replay to learn key insights that will transform your sales approach and skyrocket your results.
Masterclass: https://members.copyandcontent.ai/lessons/the-easiest-one-time-offer-you-can-make/
Take your sales to the next level with just a few clicks
With the OTO – 1 Click Upsell Next Logical Purchase Genie, you can quickly boost your profits without hours of writing upsells and waste valuable time.
The One Time Offer – Podcast 11
Jim and Stew discuss the importance of adding a One Time Offer to your sales page. Also discussed are the differences of the One Time Offer, Order Bump, Cross Sell, and Back End Offer – Jim shares how you can do them all with a video or sales copy text.
Read the transcript here: https://blog.copyandcontent.ai/the-one-time-offer-do-them-sccmh-podcast-11/
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