Have you ever thought about why some people give away free stuff while others charge for it right away? (Maybe that’s what you’re doing?)
A lot of folks believe that starting with freebies is the only way to go. They think it helps build a list of potential buyers.
What they’re really thinking is that if they can get people to pay attention to them with free stuff, then they’ll deliver so much value that people will love them and they will want to pay them.
It rarely works that way in the real world.
Here’s the catch: if you build your list with freebies, people end up expecting everything for free!
Imagine having a big list of followers who just wait for you to hand out more free goodies. It’s way better to have a smaller group of people who have actually bought something from you. Those buyers are the ones who will come back for more because they’re already invested! So, let’s chat about how to move from those freebies to premium offerings.
First, you need a little mindset shift.
You must see the value of what you’re offering FIRST before anyone else will. (Read that last sentence again… and again).
Think of it this way: if you don’t believe your stuff is valuable, nobody else will either.
So, step one is simple: value yourself and what you bring to the table. Once you see the value, others will start to as well!
Next, let’s talk about your value proposition.
This is a fancy way of saying “What makes your offer special?” Believe me, if you focus on manipulative, high-pressure selling just to make sales “no matter what,” you will end up with a lot of unhappy customers asking for refunds.
But if you create an amazing offer, you’ll see people jump at the chance to buy!
The trick? (This is how you go from Free to Premium! Are you ready?)
Give them way more value in “usefulness” than they’re paying for in “cash.”
You want them to say, “Wow! This is an amazing deal! I need to grab it before it’s gone!” How do you do that? By helping people get results they really want while making their lives easier… and charging a great price. (Notice I said “great” price, not “by being the cheapest guy in town!”)
For example, let’s say someone wants to sell their house without an agent because they either can’t, or don’t want, to pay the 6% real estate commission.
(I can hear some know-it-all real estate agent saying, “6% is not a fixed fee. It’s negotiated between the seller and the agent. Blah, blah, blah.” You know what I’m talking about here. Don’t interrupt.)
The do-it-yourself seller might think they need to handle all the annoying bits like signs, ads, and finding buyers. Now, if you swoop in and say, “Hey, I’ll do all that for a flat fee of just $1,000 bucks!”- many would jump on it!
Or imagine someone who’s trying to make their book a bestseller. If you promise to boost their book to bestseller status on Amazon for $1,000, that’s a huge win! They’ll see the value right away and trust me, they won’t think twice about pulling out their wallet.
So, how do you start charging those premium prices?
- You need to believe in your intrinsic value;
- Create an offer your ideal customer can’t refuse.
Side note: Make sure your offer helps them achieve something they REALLY want… and then just deliver! It won’t make you an overnight success, but it sure helps you get paid faster than waiting around with all those freebies.
One final note: don’t get ahead of yourself (as so many often do).
Once your mindset is right and your offer shines, then you can focus on tactics.
You hear about webinars, ads, or clever sales letters all the time. I know you do. Everybody does. That’s what all the gurus default to.
They don’t tell you to get your mind right. They don’t tell you to make your offer amazing. What they tell you to do is to sign up for their software or buy this funnel thing or do this other thing or follow this webinar secret.
The problem is none of that stuff most people focus on will work until you have your mind right, acknowledge your value, and have an offer your ideal customer would feel like a complete and total idiot for not taking advantage of (before you came to your senses and raise the price 😉).
Bottom line: if you get your mind right and your offer spot-on, moving from freebie to premium will feel as easy as sipping a cold drink on a hot day.
Keep believing in your worth, keep refining your offers, and enjoy the journey.
Ready to Build Your Ladder the EZ Way?
If you want to make this whole process smoother than a greased slide at a summer carnival, you’ve got to check out CopyandContent.AI.
Why?
Because it gives you the tools, templates, scripts, offer builders, and content engines you need to:
- Create killer freebies
- Craft irresistible low-ticket offers
- Develop mid-ticket winners
- Build premium offers that practically sell themselves
- Write the copy for every step (without melting your brain)
If you want to turn your value ladder into a revenue ladder…
This is where you start.
👉 Go check out CopyandContent.AI today and make your value ladder actually work for you.
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