Tag: entrepreneur marketing

  • Are Long-Form Sales Letters Dead?

    The brutally simple rule for choosing short copy vs. long copy Every few months, the internet holds another funeral for long-form sales letters. The pallbearers have 14-second attention spans. And somebody from TikTok is livestreaming the whole thing vertically. The eulogy always sounds convincing: Nobody reads anymore. Keep it short. Add a button. Move on.…

  • Why You Should Always Charge for Your Best Training

    There is a strange disease floating around the online business world. It sounds something like this: I need to give away my best stuff for free so people will trust me enough to buy later. That kind of worked 20 years ago… Sounds noble, even generous, but completely backwards. Because here is what actually happens…

  • From Freebie to Premium: How to Build Your Value AND Your Income

    Have you ever thought about why some people give away free stuff while others charge for it right away? (Maybe that’s what you’re doing?) A lot of folks believe that starting with freebies is the only way to go. They think it helps build a list of potential buyers. What they’re really thinking is that…