Tag: marketing funnel
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Your Funnel Doesn’t Need More Promises. It Needs Receipts (aka testimonials) [Podcast 316]
Your customers are not refusing to give you testimonials. Most of them have never been asked at the right time, in the right way, after getting a result worth talking about. A lot of businesses treat testimonials like tips at a restaurant. They hope one magically appears after the transaction, then feel awkward asking for…
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From Freebie to Premium: How to Build Your Value AND Your Income
Have you ever thought about why some people give away free stuff while others charge for it right away? (Maybe that’s what you’re doing?) A lot of folks believe that starting with freebies is the only way to go. They think it helps build a list of potential buyers. What they’re really thinking is that…