Latest Posts
- Ways to Inject Urgency Into an Evergreen Offer Without Lying [Podcast 305]
- 3 Ways to Inject Urgency Into an Evergreen Offer Without Lying
- Ever Green Training and Sales Events – Make Them Timeless [Podcast 304]
- Evergreen Emails Should Feel Timely, Not Trapped in 2019
- Ever Green Content Marketing – Build a Training and Keep Selling It [Podcast 303]
Categories
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Books to Open Doors, Get Leads, and Higher Ticket Item Sales [Podcast 292]
Jim Edwards and Stew Smith discuss the using the book to upsell your higher ticket items. Creating a customer by selling a book is one thing, but creating a return customer to upsell requires a relationship. Check out Jim’s words of wisdom as be breaks this down for all of us. Also check out the…
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Jim Edwards Discusses Book Royalties vs Book Leverage to Make More Money [Podcast 290]
Jim Edwards breaks down his most profitable use of writing a book. It is not book royalties, though those are nice. The biggest gains in revenue from writing a book come from a wide variety of uses of the book as leverage to sell higher-priced items in your business. Things like coaching programs, courses, and…