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  • Why Some Bonus Stacks Work (And Some Don’t)

    By Someone Who’s Seen More Funnels Than a State Fair Food Stand Bonus stacking is the strategy people think they understand until they try it, flop harder than a squirrel jumping face first into a frozen birdbath and then swear it doesn’t work (while blaming some “guru” for their crap results). The truth is simple.

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  • Adding Value to Existing Products and Services [Podcast 281] 

    Jim Edwards and Stew Smith discuss adding value to your products and services with a variety of options: bundles, new freebies, and specials. Then we do a Value Ladder Genie walk-thru using the CopyandContent.ai Genie with hack-like skill. Check out the Facebook Group Sales Copy and Content Marketing Hacks at  https://www.facebook.com/groups/copywritingandcontenthacks/  and for more information on

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  • From Freebie to Premium: How to Build Your Value AND Your Income

    Have you ever thought about why some people give away free stuff while others charge for it right away? (Maybe that’s what you’re doing?) A lot of folks believe that starting with freebies is the only way to go. They think it helps build a list of potential buyers. What they’re really thinking is that

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  • Stop Playing Small: Transform ANY Offer with Explosive Value This Season!

    ‘New Year, New You’ isn’t just a motivational mantra; it’s a golden opportunity for you to reinvent your offers… and your life! If your sales don’t match your goals, it’s time to rethink your value stack… NOT your price! Here’s how to supercharge your offers for maximum impact AND profit. The Secret to a High-Converting

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  • Turn A Single Webinar Into An Evergreen Cash Machine (Without Recording Again)

    Let’s start with a little honesty sandwich… You poured your heart into that webinar. Spent weeks (maybe months) crafting the slides, tweaking your offer, practicing your pitch, and psyching yourself up to deliver it live. And it crushed. People loved it. Chat blew up. Sales came in. Then you thought… “If only I could do

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