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  • Weekly Update – August 24, 2022

    A Note From Jim Great Content Marketing Begins and Ends With This A lot of folks think content marketing is hard and it’s impossible to rise above all the online noise and competition. Actually, nothing could be further from the truth. Here’s why I say that… People hold this belief because they have tried “content…

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  • How Sales Copy Writing and Content Marketing Scripts and Wizards Work? – SCCMH [Podcast 166]

    JJim and Stew discuss using one of many wizards that make content marketing 10x easier. Join us as we share stories of our favorite wizards / scripts we use regularly to make all kinds of content (articles, memes, social media posts, webinars, sales letters, etc). We talk about wizards often – let’s share some stories…

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  • 5 Biggest Mistakes People Make With Lead Magnets

    Quality, not quantity, make a great lead magnet. If you want to build a huge, rabid, responsive list, keep your lead magnet focused on a SINGLE “Big Idea, Solution, or Payoff” your target audience REALLY wants. Focus on a single, HUGE promise that’s important to your target audience. If you structure your lead magnet wrong,…

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  • Weekly Update – August 17, 2022

    A Note From Jim How Strong Customer Relationships Saved My Business… And Quite Possibly My Family October 25, 2007, I got the call no parent wants to receive. My son-in-law had been hit by a roadside bomb in Iraq and was in a coma after almost bleeding to death on the side of a highway…

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  • How To Eat Your Elephant

    You’ve heard the old saying “How do you eat an elephant? One bite at a time!” It’s a trite phrase, but it does create an interesting visual for taking on a seemingly HUGE task. Unfortunately, when you start cutting at that elephant’s snout with your steak knife, you have very little chance of making it…

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