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Discover the Keys to Success with A Copywriting Mindset
Having the right copywriting mindset is essential to success in business. The key is to always be aware of the message you’re giving to your target audience and how it can influence their behavior. Don’t think of copywriting as an esoteric skill or a way to manipulate people – it’s about…
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Event & Webinar Promo Mistakes To Avoid Like The Plague
Get the Most Out of Your Event Promotion By Avoiding these Common Mistakes It’s a big mistake to think event promotion is easy. Sure, you can throw some posts on social media and call it a day, but that won’t get your event off the ground. To truly maximize your event’s potential, you need to…
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Don’t Shoot Yourself in the Foot: 10 Things Not to Do with Your Sales Letter
Creating a long form sales letter can be a great way to drive more sales for your product or service. Despite what haters say, long form sales letters work GREAT when selling to a rabid, targeted audience. However, there are certain mistakes people make over and over again when crafting their sales letters that can…