Latest Posts
- Your Prospect Does Not Owe You 20 Pages
- DEBATE: Short form or Long form Sales Letter (The Argument Asks the Wrong Question…) [Podcast 312]
- Texting (SMS) or Email Follow Up Work Flow to the Customer [Podcast 311]
- The Next Sell Starts Before the First One Ends [Podcast 310]
- Are Long-Form Sales Letters Dead?
Categories
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The Perfect Webinar Offer: How to Stack the Value Until They Say YES!
You’ve probably heard this one before:“People don’t buy products… they buy value.” Sounds good, right? But here’s the kicker, most marketers throw the word “value” around like confetti at a cheap Vegas wedding… and their “value stack” looks like a sad little pile of coupons from the back of a placemat at a dive diner.…
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Best Ways to “Cash In” with Your Book [Podcast 279]
After you write a book – then what? It is not magic that get eyeballs on your book, it is work – marketing. Jim Edwards discusses many ways to make money off of your newly written book – sell books + use it as the authority tool to sell bigger priced services (coaching, course, high…
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Using Hooks as the Bright Shiny Object for Trendy Topics with Jim Edwards [Podcast 278]
What attracts people? Bright, shiny objects and trendy topics are hooks that draw eyeballs to your products and services. Stew and Jim kick a few topics where trends can match your hooks to really make a positive impact on sales. Check out the Facebook Group Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks/ and for more…
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From Signup to Show-Up: Writing Emails That Get Butts In Seats – Especially This Time Of Year!
How to Turn “I’ll Be There” Into “I’m Already Logged In!” Have you ever run a webinar, challenge, or training and wonder why your “registered attendees” vanish into thin air the second you go live? It’s like hosting a party where 200 people RSVP “HECK YES!” and then only your Aunt Mildred shows up, 10…
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Don’t Let Your Webinar Funnel Flop This Holiday Season!
(Fixing Your Webinar Funnel: Steps To Improve Conversions) The holiday season is the perfect time to maximize profits, but is your webinar funnel ready to take advantage? This article reveals how small tweaks can create a tidal wave of sign-ups and conversions, ensuring your offerings shine throughout this festive sales period. Don’t let your hard…