Latest Posts
- Ever Green Training and Sales Events – Make Them Timeless [Podcast 304]
- Evergreen Emails Should Feel Timely, Not Trapped in 2019
- Ever Green Content Marketing – Build a Training and Keep Selling It [Podcast 303]
- The Secret to Evergreen Your Marketing Copy Without Making It Sound Stale
- The Evergreen Replay Strategy: Turning One Live Event Into Passive Income
Categories
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From Freebie to Premium: How to Build Your Value AND Your Income
Have you ever thought about why some people give away free stuff while others charge for it right away? (Maybe that’s what you’re doing?) A lot of folks believe that starting with freebies is the only way to go. They think it helps build a list of potential buyers. What they’re really thinking is that…
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Stop Playing Small: Transform ANY Offer with Explosive Value This Season!
‘New Year, New You’ isn’t just a motivational mantra; it’s a golden opportunity for you to reinvent your offers… and your life! If your sales don’t match your goals, it’s time to rethink your value stack… NOT your price! Here’s how to supercharge your offers for maximum impact AND profit. The Secret to a High-Converting…
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Turn A Single Webinar Into An Evergreen Cash Machine (Without Recording Again)
Let’s start with a little honesty sandwich… You poured your heart into that webinar. Spent weeks (maybe months) crafting the slides, tweaking your offer, practicing your pitch, and psyching yourself up to deliver it live. And it crushed. People loved it. Chat blew up. Sales came in. Then you thought… “If only I could do…
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Getting More Eyeballs on Your “Live” Event Video/Webinars [Podcast 280]
Jim Edwards and Stew Smith discuss the options available after you create a useful piece of content, such as a video/webinar. Check out this laundry list of sharing and re-sharing important content that helps more people see your offer, opt in, or reverse-squeeze to opt in. Check out this to-do list Jim makes. Check out…
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The Perfect Webinar Offer: How to Stack the Value Until They Say YES!
You’ve probably heard this one before:“People don’t buy products… they buy value.” Sounds good, right? But here’s the kicker, most marketers throw the word “value” around like confetti at a cheap Vegas wedding… and their “value stack” looks like a sad little pile of coupons from the back of a placemat at a dive diner.…