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Why Writing a Book Changes Everything

April 1, 2026

Most entrepreneurs think writing a book is about becoming an author. It is not. Writing a book is about becoming the person people listen to… The Expert… The Authority. Think about it. Two people walk into the same room. Both are experts. Both have experience. Both know their stuff. Only one of them has written…
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How to Use Your Book to Fill Your Coaching, Sell Your Courses, and Build Your Groups

March 25, 2026

Most people think writing a book is about selling books. We’ve already established over the last couple of weeks that it’s not. If your master plan is to make money from book royalties, I have some bad news. Unless your last name is Rowling or your book ends up on Oprah’s coffee table, book sales…
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Books to Open Doors, Get Leads, and Higher Ticket Item Sales [Podcast 292]

March 20, 2026

Jim Edwards and Stew Smith discuss the using the book to upsell your higher ticket items. Creating a customer by selling a book is one thing, but creating a return customer to upsell requires a relationship. Check out Jim’s words of wisdom as be breaks this down for all of us. Also check out the…
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Zero Book Sales, Big Authority: The Hidden Power of a Strategic Book

March 18, 2026

Most people think a book succeeds or fails based on how many copies it sells at retail or Amazon. That belief quietly sabotages thousands of entrepreneurs every year. A coach publishes a book and watches the Amazon dashboard like it is a heart monitor. Five sales. Ten sales. Maybe twenty if their mom buys a…
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Growing Your Client List with the Buy, Borrow, or Build Concept [Podcast 291]

March 17, 2026

Jim Edwards breaks down how to build (or rebuild) your client list from nothing. We discuss all the ways to grow your client list from scratch. Then, Jim walks us through an AI Genie program that helps you build a promotion offer, complete with intro emails, follow-up emails, and cart-closing sales copy. Check out more…
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Why Writing a Book Changes Everything

How to Use Your Book to Fill Your Coaching, Sell Your Courses, and Build Your Groups

Books to Open Doors, Get Leads, and Higher Ticket Item Sales [Podcast 292]

Zero Book Sales, Big Authority: The Hidden Power of a Strategic Book

Latest Posts

Menu

Categories

Why Writing a Book Changes Everything

How to Use Your Book to Fill Your Coaching, Sell Your Courses, and Build Your Groups

Books to Open Doors, Get Leads, and Higher Ticket Item Sales [Podcast 292]

Zero Book Sales, Big Authority: The Hidden Power of a Strategic Book

Growing Your Client List with the Buy, Borrow, or Build Concept [Podcast 291]