Latest Posts
- Getting More Eyeballs on Your “Live” Event Video/Webinars [Podcast 280]
- The Perfect Webinar Offer: How to Stack the Value Until They Say YES!
- Best Ways to “Cash In” with Your Book [Podcast 279]
- Using Hooks as the Bright Shiny Object for Trendy Topics with Jim Edwards [Podcast 278]
- From Signup to Show-Up: Writing Emails That Get Butts In Seats – Especially This Time Of Year!
Categories
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Getting More Eyeballs on Your “Live” Event Video/Webinars [Podcast 280]
Jim Edwards and Stew Smith discuss the options available after you create a useful piece of content, such as a video/webinar. Check out this laundry list of sharing and re-sharing important content that helps more people see your offer, opt in, or reverse-squeeze to opt in. Check out this to-do list Jim makes. Check out
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The Perfect Webinar Offer: How to Stack the Value Until They Say YES!
You’ve probably heard this one before:“People don’t buy products… they buy value.” Sounds good, right? But here’s the kicker, most marketers throw the word “value” around like confetti at a cheap Vegas wedding… and their “value stack” looks like a sad little pile of coupons from the back of a placemat at a dive diner.
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Best Ways to “Cash In” with Your Book [Podcast 279]
After you write a book – then what? It is not magic that get eyeballs on your book, it is work – marketing. Jim Edwards discusses many ways to make money off of your newly written book – sell books + use it as the authority tool to sell bigger priced services (coaching, course, high
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Using Hooks as the Bright Shiny Object for Trendy Topics with Jim Edwards [Podcast 278]
What attracts people? Bright, shiny objects and trendy topics are hooks that draw eyeballs to your products and services. Stew and Jim kick a few topics where trends can match your hooks to really make a positive impact on sales. Check out the Facebook Group Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks/ and for more
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From Signup to Show-Up: Writing Emails That Get Butts In Seats – Especially This Time Of Year!
How to Turn “I’ll Be There” Into “I’m Already Logged In!” Have you ever run a webinar, challenge, or training and wonder why your “registered attendees” vanish into thin air the second you go live? It’s like hosting a party where 200 people RSVP “HECK YES!” and then only your Aunt Mildred shows up, 10