Write. Stack. Sell.

Turn A Humble Book Into An Offer So Irresistible People Beg to Buy!

You’ve poured your heart and soul into writing your book. But now you’re facing a harsh reality: a book alone isn’t the key to big revenue. Why? Because a book by itself doesn’t sell for very much!

But here’s the truth bomb: Your book isn’t just a book. It’s a GOLDEN TICKET … IF you make it part of an offer (instead of just trying to sell books).

So, let’s break down how you can…

Transform Your Humble Book Into An Irresistible Offer Stack That Practically Sells Itself

Clarify the BIG PROMISE

Your book promises a result (a transformation). What is the ONE big promise your book delivers? Nail this down first.

Example: If your book is about keto dieting, the core transformation could be “lose weight fast without feeling deprived or living off salads and sawdust.”

Build / Stack On Value with Bonuses

This is where the magic happens.

Your book alone is valuable, but stacking it with additional (relevant) bonuses and tools makes it an irresistible deal and allows you to RAISE the price!

Think about what additional tools, templates, or training would make it easier for your reader to get the promise of the book.

Bonus Ideas To Go With ANY Book:

• Workbook: A guided workbook to help readers take action.
• Video Series: Walkthrough videos explaining key concepts.
• Exclusive Webinar: Q&A session to dive deeper.
• Private Community Access: A Facebook group for support.
• Checklist: Simple steps to implement the book’s strategies.

The goal? To multiply the perceived value. If your book sells for $20, but the bonuses add $200 in value, suddenly that $20 book feels like a steal as part of an offer you’re selling for $100!

Don’t sell books… MAKE OFFERS!

Assign a Dollar Value to Each Bonus

People need to SEE the value. Don’t assume they’ll figure it out on their own. Assign a real-world dollar value to each bonus.

For example:

• Book: $20
• Workbook: $47
• Video Series: $97
• Webinar: $197
• Private Group Access: $197
• Total Value: $558
• Your Price Today: $97 (What a deal!)

Add an Order Bump for Additional Sales

Offer an additional product at checkout that complements the book. This could be a mini-course, a resource pack, or an exclusive 1-on-1 coaching session. It should be highly relevant and valuable, adding even more impact to the reader’s outcome.

Example Order Bump Ideas:

• Meal Plan Pack: If your book is about dieting.
• Advanced Strategy Guide: If your book is on business growth.
• Audio Book Version: For easier consumption.

Craft a Compelling Offer Description

Now, write a compelling offer description. Highlight the promise, outcome, and transformation the buyers can expect.

List the bonuses, emphasize the total value, and then, drop the price to a no-brainer level compared to the stacked value.

Example Script: “Get [Book Title] and discover how to [Transformation]. PLUS, when you order today, you’ll receive the companion workbook ($47 value), a step-by-step video series ($97 value), and exclusive access to our private support group ($197 value). Total value: $558. All yours for one low price!”

Inject Urgency and Scarcity

People procrastinate. Use urgency and scarcity ethically to drive action.

• Limited-Time Bonuses: “These bonuses disappear after Sunday!”
• Limited Copies: “Only 100 signed copies available!”

Create a Clear Call to Action

Don’t just hope they’ll buy. TELL them exactly what to do next.

“Click the button below to grab your copy and claim your bonuses before they’re gone!”

Overdeliver with WOW Factor

Once they buy, blow their minds! Follow up with surprise bonuses or additional resources. This builds trust and primes them for future offers.

Final Thought:

THAT is how you turn a humble book into a cash-generating, audience-pleasing offer stack.

Go implement this today. Your audience will thank you. And your bank account will too.

Are you ready to turn your book into a revenue-generating machine just like the pros. Don’t have a book? No problem, we’ve got tools for that as well. With CopyandContent.AI, you get the exact tools and strategies successful authors use to build value-packed offer stacks.

Don’t wait—check out CopyandContent.AI today and get started today!

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