(The 3 Elements Missing From Your Promotions)
Most sales fail for the same three reasons… all of which you can avoid.
I learned that the hard way. Don’t be like me… watching sales die or watching chances slip by.
Reason #1: Weak Offers
I once sold a book all by itself, and it hardly moved. Then I tried something different. I bundled that same book with a software tool, a checklist, and training.
Same core product.
Totally different result.
Overnight, my For Sale By Owner book conversions jumped 250% when we stopped selling a lone book and started selling a useful package.
People don’t buy things. They buy results.
When you show what they get and make the deal feel like a steal, buying becomes easy. Think of it like a toolbox instead of a single hammer. The toolbox solves more problems and enables you to charge more!
Reason #2: Not Connecting With Pain / Desire
Second boo-boo: failing to hit the audience where it hurts.
I created a product called “Five Steps to Getting Anything You Want.”
When we ran the initial sale, my first headline told my personal story – honest, but weak.
Sales were flat. (Actually, they sucked.)
I changed it to “How to gain a positively unfair advantage in business and in life.”
Sales shot up 500% within an hour.
What changed?
The Message Stopped Being About Me And Became About What People Wanted.
Fancy sales copy loses readers. Short, direct words work.
A carpet-cleaning product that prevents allergy attacks should say exactly that: “Helps Prevent Allergy Attacks – Especially In Children.”
Plain and sharp. It connects faster.
Reason #3: No Legitimate Urgency
Third way to kill a sale: fake urgency.
I ran a promotion with urgency and really meant it – I said the course would not be sold again after a deadline.
When I closed enrollment, the sales paid off my house. (I was out of bankruptcy only 18 months before.)
That deadline forced people to act.
But urgency only works when it’s honest. If you say something is limited or ends, then you MUST actually close the doors.
People notice when scarcity is fake. They remember it. Real urgency creates real action because the chance truly disappears.
This Last Reason Why Sales Fail Isn’t Just A Tactic. It’s A Moral Choice!
You can chase every last dollar and break trust, or you can be smart and keep your word… especially when it comes to the reason you’re using to create urgency.
I’ve left money on the table before, and I don’t regret standing firm on my promise.
Your reputation lasts longer than a single promotion.
So what I do now is simple.
I build packages that guide customers from start to finish.
I write headlines that cut like a surgeon’s scalpel – straight to the point.
And I only use urgency I can ethically enforce.
If I Promise A Deadline Or A Limited Bonus, I Honor It… Even If It Hurts!
A few numbers to prove this point:
- Bundling an offer boosted one book by 250%.
- A headline change lifted a launch by 500% within an hour.
- A real, enforced deadline helped sell enough of a course to clear my mortgage not long after bankruptcy.
If you’re running a sale, check three things right now:
- Is your offer a package that solves the whole problem with a huge perceived value?
- Does your headline move someone from pain to benefit in one clear line?
- Is your urgency real and enforceable?
Fix those and you’ll stop leaking sales.
You can do the practical work – stack bonuses, sharpen your headline, set true deadlines – and still sleep at night.
That balance is worth more than a few extra bucks.
It keeps sales working and your word intact.
Get the sales headlines, urgency, and offers you need—fast. CopyandContent.AI does the heavy lifting.
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