Tag: ethical urgency

  • 3 Ways to Inject Urgency Into an Evergreen Offer Without Lying

    Just because your offer is always available doesn’t mean you can’t make it urgent for them to buy now. Marketers have a weird relationship with urgency. They know it works. They know people procrastinate. They know a good deadline can turn “I’ll think about it” into “Where do I put my credit card?” But then…

  • Why Most Sales Fail

    (The 3 Elements Missing From Your Promotions) Most sales fail for the same three reasons… all of which you can avoid. I learned that the hard way. Don’t be like me… watching sales die or watching chances slip by. Reason #1: Weak Offers I once sold a book all by itself, and it hardly moved.…