Weekly Update – October 12, 2022

Jim’s Golden Nuggets

Sell A Lot More By Doing THIS!

I’ve been doing a lot of interviews and training lately.

And I keep seeing patterns…

Patterns that can make or break your copy.

The #1 thing I’ve noticed is that people are JUST focusing on features in their copy.

For example, if you want to sell a lot more of whatever you sell, you have to focus on the right things.

What are the right things?

Believe it or not, they are NOT your product or service.

The Right Thing

Success comes from focusing on the emotional payoff your clients will get when they click, sign up, subscribe, or buy.

People don’t want to buy your product or service.

They’re buying a result that your product or service promises.

And most of the time, the result they want is a feeling.

Do yourself a favor, stop selling the features of your product.

Only tire-kickers care about features.

The people with their credit cards in hand are focused on results.

Make sure your sales copy answers their questions by focusing on the result.

Being Unique

Selling the emotional payoff is essential because most of your competitors are selling the features of their products.

That means you can set yourself apart in the marketplace by simply focusing on the payoff instead of the features.

Next Steps

Here’s what I need you to do today!

Write up the top 10 results that people get from your product or service.

Then write down the emotion that’s tied to that result.

And before you say this is going to be a lot of work, imagine the power that will give to your sales copy.

Some emotions people will feel include:

  • Satisfaction
  • Security
  • Pride
  • Love
  • Self-esteem
  • Freedom from fear

This exercise will open a whole new world of words that you can use to sell your product or service!

The Takeaway

You will sell a lot more if you focus on the emotional payoff of the product or service you’re selling.

People are looking to buy things that give them a result of some kind and, more often than not, the tangible result they want is emotional.

Make sure you STOP focusing on the features of your product and START focusing on what your product will DO for your customers!

Pay close attention to your customers’ emotions and how your product or service will help your audience feel the way they want to feel.

By the way, if you want additional tips on how to get simple copy formulas to get more leads, sales, subscribers, and fans… Join the 90,000 plus people and get your hands on a copy of Copywriting Secrets for just the cost of shipping and handling.

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Featured Article

#1 Mistake People Make With Leads (That costs them everything!)

If you ask your average (or even above average) business coach what the TOP mistakes are people make trying to convert leads into sales, they’ll tell you one of the following:

  1. Not nurturing leads properly
  2. Not having a system in place to follow up with leads
  3. Not staying in touch with leads
  4. Not having a budget for lead conversion
  5. Not tracking lead conversion metrics
  6. Not having a dedicated sales team

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Content Round Up

Join Jim as he goes live on Facebook and shares valuable nuggets of information with his followers.

Is your content riding the struggle bus?

Emotions of the Avatar – Jim and Stew Show


Catching Up – Jim and Dean Show

Book Recommendation

Sales Copywriting & Content Marketing Hacks Podcast Recap

We help entrepreneurs sell more with less effort and less stress… no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.

WARNING: we are not here to teach copywriters the finer points of copywriting… we’re here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!

Are You Addicted to the Screen – Tips to be More Productive – SCCMH [Podcast 172]

Million-dollar idea generation – SCCMH [Podcast 171]

Building and Delivering A Webinar That Sells – SCCMH [Podcast 170]

Finding Your Ideal Customer (Avatar Wizard) – SCCMH [Podcast 169]

What is the Best Wizard or Script to Help with Business / Writing? – SCCMH [Podcast 168]

To watch more episodes Click Here!

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