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Top 3 Ways To Promote Your New Book

Congratulations! You’ve poured your heart and soul into your book, and now you’re clutching that shiny new book in your hands. But here’s the million-dollar question: how do you actually sell it? Let’s dig into the three strategies that will supercharge your book marketing efforts and get the sales rolling in.

First things first: you might think you need to dive headfirst into online ads, splashing your cash on Facebook and Instagram. To quote a famous politician, “DON’T!”

The first order of business is NOT to spend money on expensive ads that make the redheaded pretend MMA fighter over at Facebook a richer with your hard-earned cash; it’s reaching out to your sphere of influence – those people who know you, care about you, and want to see you succeed.

1. Leverage Your Sphere of Influence

Imagine this: you sit down, pull out your phone, and start scrolling through your contacts. Every number you see represents someone who knows you. These are friends, family, colleagues, acquaintances. They care about you – they want to hear about your new book! DO NOT be afraid to tell them about it!

Start reaching out. Send a friendly text or email to announce your achievement. Share your excitement! Let them know how their support could elevate your journey. “Hey, I just published my first book! Would you mind sharing it on social media? Or do you know anyone who might be interested?”

You would be surprised how many people are more than willing to help. (God bless my sister 25 years ago for helping me with her contacts.) They might not only share your posts but could know someone with a podcast, newsletter, or blog that could give your book the exposure it desperately needs. They are your advocates and your first line of promotion.

Think of it this way: if you don’t tap into your personal network, who will? If you can engage them to help spread the word, you’re creating a ripple effect – one that can help push your book into new potential readers’ hands.

2. Utilize Social Media Like a Pro

Now that you’ve reached out to your inner circle, it’s time to expand your horizons through social media. This is where you can let your creativity run wild. Don’t just post once and forget about it. Promoting your book is a marathon, not a sprint. (You’ll get tired of promoting your book long before they will!)

Start with a BIG announcement of your book. Share pictures of yourself holding the book like a proud new parent. Post captivating visuals of your book cover. Collect and proudly display the first few reviews; share excerpts that will leave your audience wanting more.

Have fun with it! People love to see behind-the-scenes moments. Maybe share a video of you flipping through your book for the very first time or recount a funny story from your writing journey. These personal touches build a connection with your audience – a connection that sells!

Consistency is key. Share daily or at least several times a week about your book. Rinse and repeat! Share testimonials, engage with comments and questions, and stay active in relevant groups. Remember, this is not a one-and-done deal. The more value you bring, the more likely people will share your posts, creating organic reach without spending a dime.

3. Get on Podcasts

Let’s move on to strategy number three: podcasts. Picture this: You, speaking to eager listeners who are interested in topics related to your book. This is your chance to step in front of groups of people who can BUY your book (instead of onesy-twosy)!

Start by identifying podcasts that cater to your target audience. If your book dives into personal development, look for podcasts that focus on growth and empowerment. Use podcast directories to find shows that resonate with your book’s themes.

Don’t be picky; aim for a variety of shows. The goal is to cast a wide net! Each podcast appearance is a stepping stone that can lead to another opportunity. Your first interview might not be on The Joe Rogan Experience, and that’s okay! Every podcast has its unique audience, and who knows? Your next listener could be just the person who helps your book skyrocket in popularity!

Personalize your pitch to each podcast host. Share why you’re a great fit and how your book can provide value to their listeners. Be authentic, be passionate, and don’t be afraid to showcase your expertise. Engage, share stories, and most importantly, don’t forget to mention your book!

Once you’ve appeared on a few podcasts, utilize the same concept for getting introduced to other shows. ASK for referrals! If the host loved having you on, they may point you toward others in their network. This is how you build momentum!

The Key Takeaway

As you step into the world of marketing your newly minted book, remember: focus first on your sphere of influence, then conquer social media, and finally leap onto the podcast circuit.

Before you think about spending on ads, wear out these three strategies (or at least get knee-deep in them!). They’re free, effective, and come with the added bonus of creating genuine connections with real people. Get out there! Spread the word! Let the world know your story is ready to be told!

Remember, simple actions can lead to significant results – now that your book is done, it deserves to be in every eager reader’s hands!