Here’s the truth: people don’t buy because of logic. They buy because of emotion and timing. Give them a reason – be it a season, a milestone, or a special occasion and suddenly their excuses vanish. That’s why seasonal promos are pure rocket fuel for sales.
But let me be clear: I’m not talking about discounts. Slashing prices is lazy marketing that teaches people to wait until you’re desperate. Instead, we crank up the value. We stack the bonuses and then set a clear deadline to act. We add something extra they can’t resist but let them know the party’s not going on for very long.
Why It Works
Think about it. Seasonal promos, real or made up, give people two things that drive them to buy:
- A reason to act now. (“This only happens once a year.”)
- Extra value they can’t pass up. (“You get this AND this… but only if you grab it before the deadline.”)
It’s not about making your stuff cheaper. It’s about making your offer feel like a steal because of the timing.
How to Create Your Own Season
Don’t wait around for holidays to show up on the calendar. Make your own. Tie it to your story, your business, or your customers’ lives. Then sweeten the pot with bonuses.
- Business Milestones: “To celebrate our 3-year anniversary, you’ll get 3 exclusive training sessions we’ve never released before. Available this week only.”
- Made-Up Holidays: “It’s National Write Your Book Week (because I said so)… and I’m throwing in a private Q&A session for everyone who joins during this promo.”
- Life Seasons: “Back-to-school isn’t just for kids! This fall, get the tools you need to finally build your authority. Join now and I’ll send you my ‘Quick Start Book Launch Checklist’ as a free bonus.”
See the pattern? The “season” is the hook, but the real power is in the added value that disappears when the promo ends.
The Big Lesson
Stop waiting for someone else’s holiday to dictate your promotions. If you’re not running seasonal promos, you’re leaving easy money on the table.
BUT don’t do it with discounts! Do not train people to expect discounts, train them to expect more VALUE. More bonuses. More tools. More insider access.
Bottom line: You don’t need to lower the price. You need to raise the stakes. Create your own season, pile on the value, and watch the sales roll in.
Oh, and this might sound obvious, but any cool bonuses that you offer to new customers, make sure you also give those to your existing customers. It’ll make them feel valued and it sets the stage for future sales because they know that early movers end up getting all sorts of extra goodies that people who wait don’t necessarily get.
One final note: Seasonal promos only work if your copy hits hard and your bonuses scream “grab me now.” That’s exactly what CopyandContent.AI helps you create on demand, FAST! Head over to CopyandContent.AI and let the tools do the heavy lifting for you.
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