Tag: urgency
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Ways to Inject Urgency Into an Evergreen Offer Without Lying [Podcast 305]
Just because your offer is always available doesn’t mean you can’t make it urgent for them to buy now. Marketers have a weird relationship with urgency. They know it works. They know people procrastinate. They know a good deadline can turn “I’ll think about it” into “Where do I put my credit card?” But then…
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The Power of a Seasonal Promo (Even If You Have To Make One Up)
Here’s the truth: people don’t buy because of logic. They buy because of emotion and timing. Give them a reason – be it a season, a milestone, or a special occasion and suddenly their excuses vanish. That’s why seasonal promos are pure rocket fuel for sales. But let me be clear: I’m not talking about discounts.…