Tag: Tips
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5 Biggest Mistakes People Make With Lead Magnets
Quality, not quantity, make a great lead magnet. If you want to build a huge, rabid, responsive list, keep your lead magnet focused on a SINGLE “Big Idea, Solution, or Payoff” your target audience REALLY wants. Focus on a single, HUGE promise that’s important to your target audience. If you structure your lead magnet wrong,…
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The Power Of A Great Idea To Stand The Test Of Time (or – How You Can Cash In For Years!)
If you want to create a product that stands the test of time, it must appeal to a fundamental need that simply won’t go away. A lot of different ideas come and go. I remember 20 years ago, there was a thing called “Blog and ping.” It was a hack / exploit to actually get…
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Do You Make These Mistakes With Webinars? (And KILL Your Sales In The Process)
Mistake #1: Go Too Long Everybody’s time is at a premium these days. Nobody has time to waste… especially if they don’t see a specific payoff as the webinar unfolds for them. Shoot for an hour (including pitch) if you want to keep the maximum number of people LIVE on your webinar. Mistake #2: Kill…
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The Ultimate “Invitation” Formula That Calls Your Ideal Customers To Action Like Magic!
Who would like the ultimate little formula for a call to action that works anywhere? Here you go… Let’s say I’m doing a little 5-10 minute presentation on “10 Reasons Why Everybody Should Have A Book If You Want A Bigger List”. I go through the 10 things real quick, then at the end I…
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This Specific Type Of Content Built An Empire That’s Lasted Over 20 Years
What is the message of your content and how do you convey it? The most obvious message lives inside the moral of your content. What is the point of the article, listicle, FB live, quote card, or any other content? A lot of people put a whole bunch of content out there just for the…
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Get 1,200% More Results From EVERY Piece Of Content You Create!
How would you like to do one thing one time and get a dozen different results from it? That’s called being efficient! That’s why we’re going to talk about 12 ways to instantly repurpose your content, any content. “Repurposing” gets a lot of attention, but what does that actually mean? It means take a piece…
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Will People Still Buy The Cow If The Milk Is Free?
So what about the old axiom that you need to “Give away all your BEST Information” for free because they say, “Well if they give away this much value, what else do they have? and I’ll be a paying customer for that!” Real or BS? I got this question the other day, and it really…