Tag: copywriting
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The Future Of AI Content Generation
The future of AI (Artificial Intelligence) content generation is filled with potential, but also fraught with uncertainty. There are a number of factors that suggest AI will play an increasingly prominent, if not important, role in content generation in the years to come. One of the most important factors driving the future of AI content…
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5 Biggest Mistakes People Make With Lead Magnets
Quality, not quantity, make a great lead magnet. If you want to build a huge, rabid, responsive list, keep your lead magnet focused on a SINGLE “Big Idea, Solution, or Payoff” your target audience REALLY wants. Focus on a single, HUGE promise that’s important to your target audience. If you structure your lead magnet wrong,…
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The Power Of A Great Idea To Stand The Test Of Time (or – How You Can Cash In For Years!)
If you want to create a product that stands the test of time, it must appeal to a fundamental need that simply won’t go away. A lot of different ideas come and go. I remember 20 years ago, there was a thing called “Blog and ping.” It was a hack / exploit to actually get…
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Do You Make These Mistakes With Webinars? (And KILL Your Sales In The Process)
Mistake #1: Go Too Long Everybody’s time is at a premium these days. Nobody has time to waste… especially if they don’t see a specific payoff as the webinar unfolds for them. Shoot for an hour (including pitch) if you want to keep the maximum number of people LIVE on your webinar. Mistake #2: Kill…
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The Ultimate “Invitation” Formula That Calls Your Ideal Customers To Action Like Magic!
Who would like the ultimate little formula for a call to action that works anywhere? Here you go… Let’s say I’m doing a little 5-10 minute presentation on “10 Reasons Why Everybody Should Have A Book If You Want A Bigger List”. I go through the 10 things real quick, then at the end I…
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What Makes a Good Story? SCCMH [Podcast 137]
What Makes a Good Story for Content Marketing? Let’s discuss some of the many ways to get deep into the psychology of sales copywriting with a good story. One sentence story? Short / Long Story? This is part two of the trilogy, Hook – Story – Offer on podcasts 136, 137 & 138. Check out…
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Different Types of Writing And Salescopy – SCCMH [Podcast 79]
Jim Edwards and Stew Smith discuss the many different kinds of writing. From copywriting, web writing, and business/technical writing, etc… What do you think the most important parts of the following types of writing are required to make for an effective piece of writing for the entrepreneur? Marketing Pieces – ads, sales letters Web Content…
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You Do Not Need To Be an Expert Copywriter to Have Excellent Salescopy – SCCMH [Podcast 60]
Jim drops some serious knowledge bombs on what you need to make great salescopy without the expert copywriter. From the classic phrase, “It is not what it IS – it is what it DOES” when explaining your products / services to the new “It is not who your customer IS, it is what your customer…
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The Power of Headlines (Foul Play Suspected) – SCCMH [Podcast 47]
Jim and Stew Smith discuss the importance of headlines with an amazing sub-conscious prop that Jim created to grab your attention by “not” grabbing your attention. Check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out…
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What is Good Enough (with anything you produce) – SCCMH [Podcast 46]
Jim and Stew discuss What is Good Enough with business products, webpages, services, content. But always keep evolving as good enough today should be different from good enough 5 years ago. Check out how Jim and Stew handle the things that make us all human – typos, errors, mistakes, technology evolution, and much more. Check…